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Introduction to the Special Issue on Design and Development
Karl T. Ulrich |
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1-21 |
Product Development Decisions: A Review of the Literature
V. Krishnan, Karl T. Ulrich |
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22-36 |
A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products
Kamalini Ramdas, Mohanbir S. Sawhney |
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37-51 |
Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers
Preyas Desai, Sunder Kekre, Suresh Radhakrishnan, Kannan Srinivasan, Tjalling C. Koopmans |
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52-68 |
Appropriateness and Impact of Platform-Based Product Development
V. Krishnan, Saurabh Gupta |
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69-84 |
The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success
Jacob Goldenberg, Donald R. Lehmann, David Mazursky |
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85-101 |
Project Management Under Risk: Using the Real Options Approach to Evaluate Flexibility in R&D
Arnd Huchzermeier, Christoph H. Loch |
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102-116 |
An Extreme-Value Model of Concept Testing
Ely Dahan, Haim Mendelson |
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117-132 |
Recombinant Uncertainty in Technological Search
Lee Fleming |
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133-150 |
Developing Products on "Internet Time": The Anatomy of a Flexible Development Process
Alan MacCormack, Roberto Verganti, Marco Iansiti |
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151-172 |
Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance
Mohan V. Tatikonda, Mitzi M. Montoya-Weiss |
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173-188 |
Performance Measurement and Design in Supply Chains
Stanley Baiman, Paul E. Fischer, Madhav V. Rajan |
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189-204 |
Sourcing By Design: Product Complexity and the Supply Chain
Sharon Novak, Steven D. Eppinger, Roland Artle |
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