541 |
Editorial---Maximizing Impact via Database Submissions
Eric T. Bradlow |
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542-544 |
2006 ISMS Practice Prize Competition---Special Section Introduction
John H. Roberts, Prize Competition Chairman and Special Section Co-Area Editor, Gary L. Lilien, Special Section Co-Area Editor |
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545-566 |
Practice Prize Winner---A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
Jorge Silva-Risso, Irina Ionova |
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567-584 |
Practice Prize Paper---BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
Venkatesh Shankar, Pablo Azar, Matthew Fuller |
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585-599 |
Practice Prize Report---The Power of CLV: Managing Customer Lifetime Value at IBM
V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann |
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600-609 |
Practice Prize Report---Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes |
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610-626 |
Digital Piracy: A Competitive Analysis
Sanjay Jain |
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627-641 |
How Complex Do Movie Channel Contracts Need to Be?
Sumit Raut, Sanjeev Swami, Eunkyu Lee, Charles B. Weinberg |
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642-658 |
Information Sharing in a Channel with Partially Informed Retailers
Esther Gal-Or, Anthony J. Dukes, Tansev Geylani |
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659-673 |
Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
Norris I. Bruce |
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674-690 |
Probabilistic Goods: A Creative Way of Selling Products and Services
Scott Fay, Jinhong Xie |
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691-698 |
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method
Joo Heon Park, Douglas L. MacLachlan |
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699-716 |
Disentangling Pioneering Cost Advantages and Disadvantages
William Boulding, Markus Christen |
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717-729 |
Findings---Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
Dmitri G. Markovitch, Peter N. Golder |
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730-744 |
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
Tansev Geylani, Frenkel Ter Hofstede, J. Jeffrey Inman |
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745-748 |
Database Paper---The IRI Marketing Data Set
Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela |
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749-754 |
Focus on Authors
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Abstract PDF l 
