Focus on Authors
Sinan Aral (“Modeling Dynamic User Interests: A Neural Matrix Factorization Approach”) is the David Austin Professor of Management, Marketing, IT and Data Science at the Massachusetts Institute of Technology (MIT), director of the MIT Initiative on the Digital Economy, and a founding partner at Manifest Capital. He is also the author of the upcoming book The Hype Machine, about how social media disrupts our world.
Yuxin Chen (“Do ‘Little Emperors’ Get More Than ‘Little Empresses’? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households”) is a distinguished global professor of business at NYU Shanghai, with NYU Stern. He received a PhD in marketing from Washington University in St. Louis. His primary research areas include data-driven marketing, internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, behavioral economics, and marketing in emerging markets. He serves as a senior editor at Marketing Science.
Jeongwen Chiang (“Do ‘Little Emperors’ Get More Than ‘Little Empresses’? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households”) is a professor of marketing at the China Europe International Business School, China. His research interests cover the quantitative analysis concerning competitive analysis, consumer choice theory, new product design and market forecasting, and the formulation and implementation of localization marketing strategies. His papers have been published in journals such as Marketing Science, Journal of Marketing Research, Management Science, and Strategy Management Journal.
Pradeep K. Chintagunta (“What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales”) is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in empirically studying consumer, agent, and firm behavior, and more recently, “development marketing” – studying the role of marketing in economic development. He graduated from Northwestern University and has also served on the faculty of the Johnson School, Cornell University. He has been a visiting professor at Harvard and Stanford universities. He is an ISMS Fellow and serves on the Board of Governors of the Indian Institute of Management, Ahmedabad.
Junhong Chu (“’Meet Me Halfway’: The Costs and Benefits of Bargaining”) is Dean's chair, associate professor of marketing at NUS Business School, National University of Singapore. She is an empirical modeler, doing research on platforms and sharing economy, e-commerce, and social media. Her work has been published in top marketing and management journals.
Paramveer S. Dhillon (“Modeling Dynamic User Interests: A Neural Matrix Factorization Approach”) is an assistant professor in the School of Information and the Department of Electrical Engineering & Computer Science, University of Michigan. He is also a Digital Fellow at the MIT Initiative on the Digital Economy. He received his AM in Statistics, and PhD in Computer & Information Science from the University of Pennsylvania. His research interests are in machine learning, deep learning, NLP, causal inference, and computational social science.
Andrey Fradkin (“Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb”) is an assistant professor of marketing at Boston University's Questrom School of Business and a research affiliate of the MIT Initiative on the Digital Economy. He studies the economics of digitization, the design of digital platforms, and labor market search behavior. Previously, he was a postdoc at MIT and the National Bureau of Economic Research, worked as a data scientist at Airbnb, and completed his PhD in economics at Stanford University.
Elena Grewal (“Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb”) is a founder at Data 2 The People, a data science consultancy for governments and candidates for public office. Previously, she was the head of data science at Airbnb. She received her PhD in education from Stanford in 2012.
Ali Goli (“What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales”) is an assistant professor of marketing at the Michael G. Foster School of Business, University of Washington. His research interests are marketing and public policy, education, and experimentation on two-sided platforms. He earned his PhD from the University of Chicago Booth School of Business. His dissertation on personalized versioning uses large-scale experiments from Pandora media to personalize implicit prices (ad load).
David Holtz (“Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb”) is an assistant professor in the Management of Organizations and Entrepreneurship and Innovation Groups at the UC Berkeley Haas School of Business, and a research affiliate of the MIT Initiative on the Digital Economy. He earned his PhD at MIT Sloan. Holtz studies the design of online markets and platforms using online field experiments and novel digital trace data. Before entering academia, Holtz worked as a data scientist at several tech firms, including Airbnb and TrialPay.
Elisabeth Honka (“Informational and Noninformational Advertising Content”) is an assistant professor of marketing at the University of California Los Angeles. She received her doctorate in marketing from The University of Chicago Booth School of Business. Her research focuses on consumers' decision-making for financial products and digital entertainment. Her research has been published in journals such as Marketing Science, RAND Journal of Economics, and Quantitative Marketing and Economics.
Sharaya M. Jones (“Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity”) is an assistant professor of marketing at the School of Business, George Mason University. She completed her PhD at the University of Colorado. Her work focuses on decision making in social groups, idea generation, and perceptions of congruity.
Laura J. Kornish (“Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity”) is a professor of marketing at the Leeds School of Business, University of Colorado Boulder. She has served as marketing division chair at Leeds and is the associate dean for the Leeds undergraduate program. Her academic career started at The Fuqua School of Business, Duke University, where she studied search problems. Her current work focuses on idea generation and selection in the fuzzy front end of innovation.
Chen Lin (“Do ‘Little Emperors’ Get More Than ‘Little Empresses’? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households”) is an associate professor of marketing at the Fudan University. She received a PhD in marketing from Emory University. Her primary research focuses on empirically examining digital and social media marketing issues. She was named a Yahoo! Faculty Research and Engagement Fellow in 2014 and has received several best-paper awards from the American Marketing Association and the Marketing Science Institute. She is also a popular marketing op-ed columnist for SINA Finance, Forbes, and Economist EIU.
Puneet Manchanda (“‘Meet Me Halfway’: The Costs and Benefits of Bargaining”) is the Isadore and Leon Winkelman Professor of Marketing at the University of Michigan’s Ross School of Business. He builds empirical models to solve marketing problems in the technology, gaming, media, and pharmaceutical industries. His work has been published in top marketing and econometrics journals. He has been an associate editor at the Journal of Marketing Research, and an area editor at Marketing Science and Management Science. He currently serves as a senior editor at Marketing Science.
Davide Proserpio (“Does Gender Matter? The Effect of Management Responses on Reviewing Behavior”) is an assistant professor of marketing at the University of Southern California’s Marshall School of Business where he studies problems related to digital platforms. Some of the topics he studies include the sharing economy, online trust and reputation, and advertising.
Federico Rossi (“Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter”) is assistant professor of marketing at the Krannert School of Management, Purdue University. He is interested in the role played by different forms of market frictions (e.g., price information search costs, loyalty program switching costs) on retail competition. In his more recent work, he extends the analysis of competition to social media platforms. His work has appeared in the Journal of Marketing Research, Management Science, and Marketing Science. He received his PhD from Northwestern University.
Gaia Rubera (“Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter”) is Amplifon Chair in Customer Science and Head of the Marketing Department at Bocconi University. Her current research interests include social media marketing, business analytics, marketing-finance interface, and innovation. She currently serves as area editor at the Journal of the Academy of Marketing Science.
Isamar Troncoso (“Does Gender Matter? The Effect of Management Responses on Reviewing Behavior”) is a 5th year PhD candidate of marketing at the University of Southern California’s Marshall School of Business. Her research focuses on online marketplaces and digital platforms.
Yi-Lin Tsai (“Informational and Noninformational Advertising Content”) is an assistant professor of business administration at the University of Delaware. He received his doctorate in marketing from The University of Chicago Booth School of Business. His research focuses on advertising and the hospitality industry and has been published in journals such as the Journal of Marketing Research.
Francesca Valsesia (“Does Gender Matter? The Effect of Management Responses on Reviewing Behavior”) is an assistant professor of marketing at the University of Washington’s Foster School of Business. Her research focuses on social influence, impression management, word-of-mouth communication and the social drivers of consumer behavior, with a particular emphasis on digital and social media marketing.
Xu Zhang (“‘Meet Me Halfway’: The Costs and Benefits of Bargaining”) is an assistant professor of marketing at London Business School. She is an empirical researcher, whose research focuses on examining business strategies and understanding consumer behavior on digital platforms, such as e-commerce markets, freelancer markets, online travel markets, and healthcare markets.
Yufei Zhang (“Do ‘Little Emperors’ Get More Than ‘Little Empresses’? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households”) is an assistant professor of marketing at the University of Alabama at Birmingham. She received a PhD in marketing from Michigan State University. Her primary research areas include digital marketing, e-commerce, and marketing strategy. Her research has appeared in journals such as the Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing.
