Published Online:https://doi.org/10.1287/mnsc.2018.3233

We demonstrate that lottery markets can exhibit the “hot-hand” phenomenon, in which past winning numbers tend to have a greater share of the betting proportion in future draws even though past and future events are independent. This is surprising as previous works have instead documented the presence of an opposite effect, the “gambler’s fallacy” in the U.S. lottery market. The current literature also suggests that the gambler’s fallacy prevails when random numbers are generated by mechanical devices, such as in lottery games. We use two sets of naturally occurring data to show that both the gambler’s fallacy and the hot-hand fallacy can exist in different types of lottery games. We then run online experimental studies that mimic lottery games with one, two, or three winning numbers. Our experimental results show that the number of winning prizes impacts behavior. In particular, whereas a single-prize game leads to a strong presence of the gambler’s fallacy, we observe a significant increase in hot-hand behavior in multiple-prize games with two or three winning numbers.

This paper was accepted by David Simchi-Levi, behavioral economics.

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