The Changing Role of the Sales Force in France

The French salesperson's professional role, relationship with clients, and place in the firm are all changing dramatically. Technological advances and new life styles have brought about a new direct and controlled approach to sales. The technological advances have also caused a decrease in the number of full-time independent sales agents. In this period of change, career problems, the attrition rate and costs of maintaining sales forces are important considerations for management and challenges to sales-force model-builders.