The ASSESSOR Pre-Test Market Evaluation System
Published Online:1 Dec 1983https://doi.org/10.1287/inte.13.6.38
Abstract
An integrated modeling and measurement system, ASSESSOR provides management with forecasts and diagnostic information about the sales potential of new packaged goods before they are test marketed. Over the past decade, Management Decision Systems has applied the methodology to 450 new products. A study indicates that ASSESSOR has helped reduce the failure rate of new products in test market by almost a half and saved the 100 client firms an estimated $120 million.
