Competition for Attention in Online Social Networks: Implications for Seeding Strategies

• Sarah Gelper

  Corresponding Author

  Sarah Gelper

  [email protected]

  https://orcid.org/0000-0003-2346-4054

  School of Industrial Engineering, Eindhoven University of Technology, 5600 MB Eindhoven, Netherlands;

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• Ralf van der Lans

  Ralf van der Lans

  [email protected]

  https://orcid.org/0000-0002-7726-8238

  Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong;

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• Gerrit van Bruggen

  Gerrit van Bruggen

  [email protected]

  Department of Marketing, Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, Netherlands

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