The Effect of Individual Online Reviews on Purchase Likelihood
Published Online:13 May 2021https://doi.org/10.1287/mksc.2020.1278
References
- Brightlocal (2018) Local consumer review survey. Accessed July 23, 2019, https://www.brightlocal.com/learn/local-consumer-review-survey/.Google Scholar
- (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.Crossref, Google Scholar
- (2010) The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets. Marketing Sci. 29(5):944–957.Google Scholar
- (2015) Where, when, and how long: Factors that influence the redemption of mobile phone coupons. J. Marketing Res. 52(5):710–725.Crossref, Google Scholar
- (2017) Optimizing click-through in online rankings with endogenous search refinement. Marketing Sci. 36(4):542–564.Link, Google Scholar
- (2008) The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry. J. Retailing 84(2):233–242.Google Scholar
- (2008) A dynamic model of brand choice when price and advertising signal product quality. Marketing Sci. 27(6):1111–1125.Link, Google Scholar
- (2016) How targeting affects customer search: A field experiment. Management Sci. 63(7):2353–2364.Link, Google Scholar
- (2012) How is the mobile internet different? Search costs and local activities. Inform. Systems Res. 24(3):613–631.Link, Google Scholar
- (2004) Using online conversations to study word-of-mouth communication. Marketing Sci. 23(4):545–560.Link, Google Scholar
- (2011a) Online display advertising: Targeting and obtrusiveness. Marketing Sci. 30(3):389–404.Link, Google Scholar
- (2011b) Privacy regulation and online advertising. Management Sci. 57(1):57–71.Link, Google Scholar
- (2014) Standardization and the effectiveness of online advertising. Management Sci. 61(11):2707–2719.Link, Google Scholar
- (2016) Signaling through price and quality to consumers with fairness concerns. J. Marketing Res. 53(6):988–1000.Crossref, Google Scholar
- (2013) The effects of positive and negative online customer reviews: Do brand strength and category maturity matter? J. Marketing 77(6):37–53.Google Scholar
- (2017) Advertiser prominence effects in search advertising. Management Sci. 64(3):1365–1383.Link, Google Scholar
- (2019) Algorithmic bias? An empirical study into apparent gender-based discrimination in the display of STEM career ads. Management Sci. 65(7):2966–2981.Link, Google Scholar
- (2004) The influence of loyalty programs and short-term promotions on customer retention. J. Marketing Res. 41(3):281–292.Crossref, Google Scholar
- (2006) Word of mouth for movies: Its dynamics and impact on box office revenue. J. Marketing 70(3):74–89.Crossref, Google Scholar
- (2013) More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. J. Marketing 77(1):87–103.Crossref, Google Scholar
- (2015) Position effects in search advertising and their moderators: A regression discontinuity approach. Marketing Sci. 34(3):388–407.Link, Google Scholar
- (1978) Regression analysis of grouped survival data with application to breast cancer data. Biometrics 34(1):57–67.Crossref, Google Scholar
- (2014) Morphing banner advertising. Marketing Sci. 33(1):27–46.Link, Google Scholar
- (2018) The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions. Marketing Sci. 37(4):530–552.Link, Google Scholar
- (2018) Modeling gift choice: The effect of uncertainty on price sensitivity. J. Marketing Res. 55(4):524–540.Crossref, Google Scholar
- (2015) The economic value of online reviews. Marketing Sci. 34(5):739–754.Link, Google Scholar
- (2013) Modeling consumer learning from online product reviews. Marketing Sci. 32(1):153–169.Link, Google Scholar
- (2010) Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. J. Marketing 74(2):133–148.Crossref, Google Scholar

