Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity

Published Online:https://doi.org/10.1287/mksc.2021.1300

References

  • Aaker DA (1991) Managing Brand Equity (The Free Press, New York).Google Scholar
  • Acar S, Burnett C, Cabra JF (2017) Ingredients of creativity: Originality and more. Creativity Res. J. 29(2):133–144.CrossrefGoogle Scholar
  • Alba JW, Broniarczyk SM, Shimp TA, Urbany JE (1994) The influence of prior beliefs, frequency cues, and magnitude cues on consumers’ perceptions of comparative price data. J. Consumer Res. 21(2):219–235.CrossrefGoogle Scholar
  • Alexander DL, Lynch JG Jr, Wang Q (2008) As time goes by: Do cold feet follow warm intentions for really new vs. incrementally new products? J. Marketing Res. 45(3):307–319.CrossrefGoogle Scholar
  • Åstebro T, Elhedhli S (2006) The effectiveness of simple decision heuristics: Forecasting commercial success for early-stage ventures. Management Sci. 52(3):395–409.LinkGoogle Scholar
  • Berg JM (2019) When silver is gold: Forecasting the potential creativity of initial ideas. Organ. Behav. Human Decision Processes 154:96–117.CrossrefGoogle Scholar
  • Berlyne DE (1960) Conflict, Arousal, and Curiosity (McGraw-Hill, New York).CrossrefGoogle Scholar
  • Berlyne DE (1970) Novelty, complexity, and hedonic value. Perception Psychophysics 8(5):279–286.CrossrefGoogle Scholar
  • Broniarczyk SM, Griffin JG (2014) Decision difficulty in the age of consumer empowerment. J. Consumer Psych. 24(4):608–625.CrossrefGoogle Scholar
  • Brown CL, Carpenter GS (2000) Why is the trivial important? A reasons-based account for the effects of trivial attributes on choice. J. Consumer Res. 26(4):372–385.CrossrefGoogle Scholar
  • Carpenter GS, Glazer R, Nakamoto K (1994) Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes. J. Marketing Res. 31(3):339–350.CrossrefGoogle Scholar
  • Chaiken S, Maheswaran D (1994) Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. J. Personality Soc. Psych. 66(3):460–473.CrossrefGoogle Scholar
  • Diedrich J, Benedek M, Jauk E, Neubauer AC (2015) Are creative ideas novel and useful? Psych. Aesthetics Creativity Arts 9(1):35–40.CrossrefGoogle Scholar
  • Eliashberg J, Hui SK, Zhang ZJ (2007) From story line to box office: A new approach for green-lighting movie scripts. Management Sci. 53(6):881–893.LinkGoogle Scholar
  • Girotra K, Terwiesch C, Ulrich KT (2010) Idea generation and the quality of the best idea. Management Sci. 56(4):591–605.LinkGoogle Scholar
  • Goldenberg J, Lehmann DR, Mazursky D (2001) The idea itself and the circumstances of its emergence as predictors of new product success. Management Sci. 47(1):69–84.LinkGoogle Scholar
  • Goldenberg J, Mazursky D, Solomon S (1999) Toward identifying the inventive templates of new products: A channeled ideation approach. J. Marketing Res. 36(2):200–210.CrossrefGoogle Scholar
  • Graf LK, Mayer S, Landwehr JR (2018) Measuring processing fluency: One vs. five items. J. Consumer Psych. 28(3):393–411.CrossrefGoogle Scholar
  • Grice HP (1975) Logic and conversation. Cole P, Morgan JL, eds. Speech Acts (Brill, Leiden, Netherlands), 41–58.CrossrefGoogle Scholar
  • Hoeffler S (2003) Measuring preferences for really new products. J. Marketing Res. 40(4):406–420.CrossrefGoogle Scholar
  • Kauffman SA (1984) Emergent properties in random complex automata. Physica D 10(1–2):145–156.CrossrefGoogle Scholar
  • Kornish LJ, Ulrich KT (2011) Opportunity spaces in innovation: Empirical analysis of large samples of ideas. Management Sci. 57(1):107–128.Google Scholar
  • Kornish LJ, Ulrich KT (2014) The importance of the raw idea in innovation: Testing the sow’s ear hypothesis. J. Marketing Res. 51(1):14–26.CrossrefGoogle Scholar
  • Kudrowitz BM, Wallace D (2013) Assessing the quality of ideas from prolific, early-stage product ideation. J. Engrg. Design 24(2):120–139.CrossrefGoogle Scholar
  • Levinthal DA (1997) Adaptation on rugged landscapes. Management Sci. 43(7):934–950.LinkGoogle Scholar
  • Lurie NH (2004) Decision making in information-rich environments: The role of information structure. J. Consumer Res. 30(4):473–486.CrossrefGoogle Scholar
  • Morewedge CK, Kahneman D (2010) Associative processes in intuitive judgment. Trends Cognitive Sci. 14(10):435–440.CrossrefGoogle Scholar
  • Mugge R, Dahl DW (2013) Seeking the ideal level of design newness: Consumer response to radical and incremental product design. J. Product Innovation Management 30(S1):34–47.CrossrefGoogle Scholar
  • Mukherjee A, Hoyer WD (2001) The effect of novel attributes on product evaluation. J. Consumer Res. 28(3):462–472.CrossrefGoogle Scholar
  • Nunes JC, Ordanini A, Valsesia F (2015) The power of repetition: Repetitive lyrics in a song increase processing fluency and drive market success. J. Consumer Psych. 25(2):187–199.CrossrefGoogle Scholar
  • Page SE (2015) What sociologists should know about complexity. Annual Rev. Sociol. 14(41):21–41.CrossrefGoogle Scholar
  • Petty RE, Cacioppo JT (1984) The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. J. Personality Soc. Psych. 46(1):69–81.CrossrefGoogle Scholar
  • Poetz MK, Schreier M (2012) The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? J. Product Innovation Management 29(2):245–256.CrossrefGoogle Scholar
  • Preacher KJ, Hayes AF (2004) SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behav. Res. Methods Instruments Comput. 36(4):717–731.CrossrefGoogle Scholar
  • Reber R, Winkielman P, Schwarz N (1998) Effects of perceptual fluency on affective judgments. Psych. Sci. 9(1):45–48.CrossrefGoogle Scholar
  • Rogers EM (1995) The Diffusion of Innovations, 3rd ed. (The Free Press, New York).Google Scholar
  • Rosenzweig S, Tellis GJ, Mazursky D (2015) Where does innovation start: With customers, users, or inventors? Marketing Science Institute Working Paper Series 2015 Report No. 15-108, Marketing Science Institute, Cambridge, MA.Google Scholar
  • Runco MA, Jaeger GJ (2012) The standard definition of creativity. Creativity Res. J. 24(1):92–96.CrossrefGoogle Scholar
  • Schwarz N (2004) Metacognitive experiences in consumer judgment and decision making. J. Consumer Psych. 14(4):332–348.CrossrefGoogle Scholar
  • Schwarz N (2010) Meaning in context: Metacognitive experiences. Mesquita B, Barrett LF, Smith ER, eds. The Mind in Context (Guilford, New York), 105–125.Google Scholar
  • Scott EL, Shu P, Lubynsky RM (2020) Entrepreneurial uncertainty and expert evaluation: An empirical analysis. Management Sci. 66(3):1278–1299.LinkGoogle Scholar
  • Sela A, Berger J (2012) How attribute quantity influences option choice. J. Marketing Res. 49(6):942–953.CrossrefGoogle Scholar
  • Shafir E, Simonson I, Tversky A (1993) Reason-based choice. Cognition 49(1–2):11–36.CrossrefGoogle Scholar
  • Stang DJ (1977) On the relationship between novelty and complexity. J. Psych. 95(2):317–323.CrossrefGoogle Scholar
  • Thompson DV, Hamilton RW, Rust RT (2005) Feature fatigue: When product capabilities become too much of a good thing. J. Marketing Res. 42(4):431–442.CrossrefGoogle Scholar
  • Toubia O, Netzer O (2017) Idea generation, creativity, and prototypicality. Marketing Sci. 36(1):1–20.LinkGoogle Scholar
  • Tversky A (1977) Features of similarity. Psych. Rev. 84(4):327–352.CrossrefGoogle Scholar
  • Zhao X, Lynch JG Jr, Chen Q (2010) Reconsidering Baron and Kenny: Myths and truths about mediation analysis. J. Consumer Res. 37(2):197–206.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.