Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition

Published Online:https://doi.org/10.1287/mksc.2024.1172

References

  • Amaral C, Kolsarici C, Ikonen I, Robitaille N (2024) Motivating sustainable energy consumption within organizations: The role of artificial intelligence and behavioral insights. Finalist for the Gary Lilien ISMS Practice Prize.Google Scholar
  • Cowan G, Mercuri S, Khraishi R (2024) Modelling customer lifetime value in the retail banking industry. Finalist for the Gary Lilien Practice Prize.Google Scholar
  • Hu S, Zhang J, Zhu Y (2024) Sales automation. Winner of the 2024 Gary Lilien Practice Prize.Google Scholar
  • Lilien GL, Roberts JH, Shankar V (2013) Effective marketing science applications: Insights from the ISMS-MSI Practice Prize finalist papers and projects. Marketing Sci. 32(2):229–245.LinkGoogle Scholar
  • Luo L, Pauwels K (2023) Practice Prize report—The 2020 and 2022 Practice Prize Competition. Marketing Sci. 42(1):6–10.LinkGoogle Scholar
  • Roberts JH (2020) Practice Prize report: The 2018 ISMS Gary Lilien Practice Prize Competition. Marketing Sci. 39(2):448–451.LinkGoogle Scholar
  • Tang Y, Lin Y, Sahni NS (2024) Business policy experiments using fractional factorial designs: Consumer retention on DoorDash. Finalist for the Gary Lilien ISMS Practice Prize.Google Scholar
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