The Effect of Individual Online Reviews on Purchase Likelihood

Prasad Vana
Corresponding Author
Prasad Vana
[email protected]
https://orcid.org/0000-0002-9308-1414
Tuck School of Business, Hanover, New Hampshire 03755
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,
Anja Lambrecht
Anja Lambrecht
[email protected]
https://orcid.org/0000-0001-6766-1602
London Business School, London NW1 4SA, United Kingdom
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Prasad Vana

Corresponding Author

Prasad Vana

[email protected]

https://orcid.org/0000-0002-9308-1414

Tuck School of Business, Hanover, New Hampshire 03755

Search for more papers by this author

Anja Lambrecht

[email protected]

https://orcid.org/0000-0001-6766-1602

London Business School, London NW1 4SA, United Kingdom

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Published Online:13 May 2021https://doi.org/10.1287/mksc.2020.1278

Supplemental Material

mksc.2020.1278.sm1.pdf

The replication files for this article are available HERE.

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Volume 40, Issue 4

July-August 2021

Pages 593-812, ii

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Received:January 23, 2018
Accepted:September 15, 2020
Published Online:May 13, 2021

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Prasad Vana , Anja Lambrecht (2021) The Effect of Individual Online Reviews on Purchase Likelihood. Marketing Science 40(4):708-730.

https://doi.org/10.1287/mksc.2020.1278

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