Understanding Large-Scale Dynamic Purchase Behavior
Published Online:6 Apr 2021https://doi.org/10.1287/mksc.2020.1279
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Volume 40, Issue 5
September-October 2021
Pages 813-1007, ii
Article Information
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- Received:January 21, 2020
- Accepted:October 26, 2020
- Published Online:April 06, 2021
Copyright © 2021, INFORMS
Cite as
Bruno Jacobs , Dennis Fok , Bas Donkers (2021) Understanding Large-Scale Dynamic Purchase Behavior. Marketing Science 40(5):844-870.
https://doi.org/10.1287/mksc.2020.1279
Keywords
