Competitive Advertising on Brand Search: Traffic Stealing and Click Quality
Published Online:24 Aug 2021https://doi.org/10.1287/mksc.2021.1289
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The replication files for this article are available HERE.
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Volume 40, Issue 5
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Pages 813-1007, ii
Article Information
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- Received:June 30, 2018
- Accepted:December 24, 2020
- Published Online:August 24, 2021
Copyright © 2021, INFORMS
Cite as
Andrey Simonov , Shawndra Hill (2021) Competitive Advertising on Brand Search: Traffic Stealing and Click Quality. Marketing Science 40(5):923-945.
https://doi.org/10.1287/mksc.2021.1289
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