Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

• Shijie Lu

  Shijie Lu

  [email protected]

  https://orcid.org/0000-0002-4180-6022

  University of Houston, Houston, Texas 77004

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• Dai Yao

  Dai Yao

  [email protected]

  https://orcid.org/0000-0002-0852-0700

  National University of Singapore, Singapore 119245

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• Xingyu Chen

  Xingyu Chen

  [email protected]

  https://orcid.org/0000-0002-3813-6080

  Shenzhen University, Shenzhen, Guangdong Province 518060, China

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• Rajdeep Grewal

  Rajdeep Grewal

  [email protected]

  https://orcid.org/0000-0003-4467-2717

  University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

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