“Meet Me Halfway”: The Costs and Benefits of Bargaining
Published Online:1 Sep 2021https://doi.org/10.1287/mksc.2021.1296
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Volume 40, Issue 6
November-December 2021
Pages 1009-1216, ii
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- Received:November 01, 2018
- Accepted:January 24, 2021
- Published Online:September 01, 2021
Copyright © 2021, INFORMS
Cite as
Xu Zhang, Puneet Manchanda, Junhong Chu (2021) “Meet Me Halfway”: The Costs and Benefits of Bargaining. Marketing Science 40(6):1081-1105.
https://doi.org/10.1287/mksc.2021.1296
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