What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Ali Goli
Ali Goli
[email protected]
https://orcid.org/0000-0001-8312-0945
Foster School of Business, University of Washington, Seattle, Washington 98195
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Pradeep K. Chintagunta
Pradeep K. Chintagunta
[email protected]
https://orcid.org/0000-0003-2854-5216
University of Chicago Booth School of Business, Chicago, Illinois 60637
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Ali Goli

[email protected]

https://orcid.org/0000-0001-8312-0945

Foster School of Business, University of Washington, Seattle, Washington 98195

Search for more papers by this author

,

Pradeep K. Chintagunta

Pradeep K. Chintagunta

[email protected]

https://orcid.org/0000-0003-2854-5216

University of Chicago Booth School of Business, Chicago, Illinois 60637

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Published Online:5 Oct 2021https://doi.org/10.1287/mksc.2021.1299

Supplemental Material

mksc.2021.1299.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 40, Issue 6

November-December 2021

Pages 1009-1216, ii

Article Information

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Received:July 23, 2019
Accepted:March 17, 2021
Published Online:October 05, 2021

Copyright © 2021, INFORMS

Cite as

Ali Goli, Pradeep K. Chintagunta (2021) What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales. Marketing Science 40(6):1169-1198.

https://doi.org/10.1287/mksc.2021.1299

Keywords