Multiobjective Personalization of Marketing Interventions

The authors thank Vaibhav Mishra, Hemank Bajaj, Kushagra Gupta, and Krishnendu Pain for excellent research assistance on this project. The authors thank Sachin Gupta, Jura Liaukonyte, Hema Yoganarasimhan, and Dennis Zhang for detailed comments that have improved the paper. The authors also thank the participants of the Brown Bag at Cornell University; Centre for Data Science and Artificial Intelligence at Indian Institute of Management Ahmedabad; the Chicago Booth India Quantitative Marketing Conference 2023; and marketing seminars at Washington University in St. Louis, Duke, Koc University, the University of Bocconi, the University of Chile, and Wharton for their feedback. The authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript.