' eViews code (estimated in eViews 7 and 8 using the Least Squares estimation method).
' Almon lag model with a 1-period lead effect and a 5-period lagged effect for all three categories of promotions
' This specific Almon lag model has a fourth order polynomial for each promotional category
' The estimation sample is game 5 - 241.
' Control_**** represent the control function terms resulting from a first step regression on the promotional categories

attendance c pdl(prom_entertainment(1),5,4) pdl(prom_giveaway(1),5,4) pdl(prom_kids(1),5,4) season11 season12 opening11 opening12 day5 day6 day7 july august sep perf_wp opp_distance temp nattv control_entertainment control_giveaway control_kids ma(1) ma(2) ma(3)
