Customer Supercharging in Experience-Centric Channels
Published Online:13 Jul 2020https://doi.org/10.1287/mnsc.2019.3453
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Volume 66, Issue 9
September 2020
Pages 3799-4358, iii-iv
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- Received:October 04, 2018
- Accepted:July 17, 2019
- Published Online:July 13, 2020
Copyright © 2020, INFORMS
Cite as
David R. Bell, Santiago Gallino, Antonio Moreno (2020) Customer Supercharging in Experience-Centric Channels. Management Science 66(9):4096-4107.
https://doi.org/10.1287/mnsc.2019.3453
Keywords
