Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

• Tianshu Sun

  Tianshu Sun

  [email protected]

  https://orcid.org/0000-0002-9786-044X

  Marshall School of Business, University of Southern California, Los Angeles, California 90089;

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• Siva Viswanathan

  Siva Viswanathan

  [email protected]

  https://orcid.org/0000-0002-2730-0746

  Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742;

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• Elena Zheleva

  Corresponding Author

  Elena Zheleva

  [email protected]

  Department of Computer Science, University of Illinois at Chicago, Chicago, Illinois 60607

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