Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation

• Necati Ertekin

  Necati Ertekin

  [email protected]

  https://orcid.org/0000-0003-3704-0797

  Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455;

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• Mehmet Gümüş

  Mehmet Gümüş

  [email protected]

  https://orcid.org/0000-0003-3814-896X

  Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada;

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• Mohammad E. Nikoofal

  Mohammad E. Nikoofal

  [email protected]

  https://orcid.org/0000-0002-2487-7187

  Ted Rogers School of Management, Ryerson University, Toronto, Ontario M5B 2K3, Canada

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