Spillover Effects and Freemium Strategy in the Mobile App Market

The authors thank AppMonsta for providing data on App Store and Google Play; Dave Verwer for providing data on now-defunct website AppReviewTimes.com; and Catherine Tucker, Prasad Vana, Rob Waiser, Wei Wang, participants at the 2017 Marketing Science Conference, the 2017 Marketing Dynamics Conference, the 2018 Berlin IO Day, and the Workshop on Perception and Public Policy at Bar Ilan University, as well as seminar participants at Cornell, ESSEC Business School, HKUST, Johns Hopkins University, Peking University, SHUFE, Tsinghua University, Sun Yat-sen University, UIBE, University of California, Irvine, University of Southern California, University of Colorado Boulder, University College London, University of Cambridge, University of Mannheim, University of Toulouse, Western University, Wharton and Yale for useful comments. Elias Djurfeldt, Julian Hohlweg, and Lucas Weidenholzer provided excellent research assistance. The authors are indebted to the editor, associate editor, and the reviewers for their valuable feedback during the review process. The usual disclaimer applies. The authors are listed alphabetically.