Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Published Online:23 Sep 2015https://doi.org/10.1287/msom.2015.0548
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msom.2015.0548-sm.pdf (364 KB)
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Volume 18, Issue 1
Special Issue on Practice-Focused Research
Winter 2016
Pages 1-175
Article Information
Supplemental Material
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Information
- Received:February 28, 2014
- Accepted:March 26, 2015
- Published Online:September 23, 2015
Copyright © 2016, INFORMS
Cite as
Omar Besbes, Yonatan Gur, Assaf Zeevi (2015) Optimization in Online Content Recommendation Services: Beyond Click-Through Rates. Manufacturing & Service Operations Management 18(1):15-33.
https://doi.org/10.1287/msom.2015.0548
Keywords
