BUSINESS LEADERS IN AMERICA HAVE LONG KNOWN THAT BEING ABLE TO ADAPT TO CHANGING ENVIRONMENTS is the sine qua non of success. The evolution in customer needs and habits, in trade regulations, in national and international supply and demand, have required moving from long-term planning to just-in-time strategizing. New realities are now making strategy itself appear obsolete, turning businesses into adaptive systems that remain alert to shifting paradigms and play out different scenarios in a sense-and-respond mode.
Volume 31, Number 6, December 2004
DEPARTMENTS
Inside Story
The Real No-Spin Zone
We don’t talk politics in this space, and for good reason. OR/MS Today represents a visible face of INFORMS, a not-for-profit organization charged with promoting the O.R. profession, not politicians. INFORMS, and thus OR/MS Today, rightfully and carefully steers clear of politics, at least politics as it is practiced out in the Red States and Blue States, because even a hint of sanctioned partisanship would call into question the motives of the organization and distract from its mission. Besides, the members of INFORMS wouldn’t stand for it.
President's Desk
B u i l d i n g a n d S e l l i n g ‘ B e t t e r ’ M o u s e t r a p s
There is an old saying that if you invent a better mousetrap the world will beat a path to your door. However, this definitely won’t happen if:
Issues in Education
Eight Suggestions f o r Teaching Modeling to MBAs
In the October 2003 “Issues in Education” column, I discussed the benefits to the O.R. profession from teaching business students to be effective modelers. In this column, I present some suggestions for teaching modeling.
INFORMS in the News
B r o w s e r W a r s : M o z i l l a v s . M e g a C o r p
November marked a milestone in the evolution of the World Wide Web: the Mozilla Foundation released version 1.0 of Firefox, their next-generation Web browser, ushering in a renaissance of the Web browser and of competition for Microsoft’s dominant but aging and insecure Internet Explorer.
INFORMS Initiatives
T h e S c i e n c e o f B e t t e r W h a t ?
If an attractive woman in a bar were to ask me what I do, I would feel stumped in my efforts to impress. So I really appreciate the ongoing efforts to brand our area. Operations or operational research doesn’t have the same brand image as do economics, biophysics or marketing. But before we market ourselves to others, we may need to look inward.
Was It Something I Said
S m a r t i s C h e a p
The student is infuriated with me. He has come to my office hours to argue with me about the points that I have assigned to him on a homework problem, and he’s not getting anywhere at all with this negotiation. With each passing minute, his face gets redder, there is more and more moisture visible on his forehead, and (is it my imagination? perhaps…) there is now an angry fire in his eyes.
ORacle
T h e C h i c k e n C a n n o n
The barbershop was crowded, but the O.R. analyst and the old fellow in the corner spotted each other right away as the O.R. analyst entered the shop. “Hello, George,” the analyst smiled and waved. “Hi, Fred,” the older man smiled back. He held up a copy of that day’s newspaper. “Did you see the report on the Far Rockaway crash? I should have tried harder to get you to bet.”

