Operations researchers have now been at it for more than 65 years and have developed a huge body of knowledge that many of us believe is really useful. However, although we can certainly argue that operations research has improved living standards by reducing the cost of many everyday items, most would agree that we have had little effect on the way that ordinary people live their lives. Resistance to having our materials more broadly adopted comes from the fact that O.R. relies on mathematics for its major impact, and the world is not, by and large, populated with mathematicians.
Volume 32, Number 4, August 2005
DEPARTMENTS
Inside Story
Don’t Shoot the Messenger
By now, long-time readers of OR/MS Today are used to the question: If operations research is so good at solving so many critical business problems, why aren’t more O.R. professionals on CEOs’ speed dials?
President's Desk
A Society of Learners
Think of it. Ten years ago most of us had not visited the World Wide Web! Now we use it everyday, and some of our nation’s most successful private firms are Webbased businesses. In many ways INFORMS is becoming a Web-based society. Not so long ago we O.R. people worried about shrinking by 10 percent the computation time and/or memory requirements of our models. Now, memory is virtually limitless, and we can do on a laptop what once required Cray super-computers. The point of this is that the world is changing, at ever increasing rates. O.R. people use information and telecommunication technologies in the every day course of our work. As the technologies change, our ability to do O.R. transforms, enabling us to achieve things we only dreamed about a few years ago. Compared to a decade ago, think of what we can now do with animated Monte Carlo simulations, airline crew scheduling, data mining, supply chain management, revenue management, spreadsheet modeling and sending our proverbial traveling salesman to thousands of cities!
Issues in Education
‘Will This be on the Test?’
If someone were to poll professors from all fields of study to determine their most loathed questions from students, variations of “Will this be on the test?,” “Do we have to know this?,” and the ever-insulting “Is this important?” would likely top the list. Such questions can offend the ears like the screech of apathetic fingernails clawing on the chalkboard of knowledge. The primary transgression, among many, of such questions is the insulting implication of indifference and laziness, as if the student were really saying, “Can I ignore everything you just said without impact to my grade?” This kind of uncomplimentary slackness is a major grievance for most educators.
INFORMS in the News
The Internet is Going to the Dogs
It seems like there was a time when the Internet was a playground for researchers, start-up businesses and technology mavens, but that time is lost to memory. Where there is Internet innovation, Internet lowlifes are certain to follow. I haven’t written about personal computer security issues in a while, and the threat landscape continues to evolve. Here’s some of what’s making news on that front lately.
Was It Something I Said
‘Crafty’ Approach to Work, Play, Life
Everywhere I look – and I look in some odd places – everyone is working on (and/or talking about) their “craft.” On the show “Inside the Actor’s Studio,” one performer after another after another claims to be continually working on their craft. In “Poor Charlie’s Almanack [1],” I read about Munger’s dedication to the discipline of studying companies and investment opportunities, and how much pride he takes in his patience, thoroughness and preparation. I find a terrific commentary by Sheldon Jacobson (www.lionhrtpub.com/orms/orms-4-05/frlastword.html) about how we must bear the responsibility of explaining the craft of being a professor – or accept the blame ourselves for the fact that nobody really “gets” what we do in the ivory tower.
ORacle
The Secret of Power
The O.R. analyst was doing well, but still, he was not content. He decided to consult, again, the oracle (actually a retired business executive) who had, sometime earlier, revealed to him the secret of wealth.

