Volume 34, Number 2, April 2007

FEATURE ARTICLES

DIGITAL EDITION

ORMS Today Cover Aug 2015

DEPARTMENTS

Inside Story

Flights of Fancy O.R.

For decades, Omya Hustadmarmor, a Norwegian slurry company with customers throughout the world, had an easy if expensive answer to problems associated with its complicated delivery system involving tanker ships plying the waters of the North and Baltic seas: money. Whenever increased demand or new markets put pressure on its supply chain, Omya Hustadmarmor simply bought its way around the problem by building new storage facilities and operating more ships.

President's Desk

Venture Outside O.R. Comfort Zone

In the most recent issue of OR/MS Today, Saul Gass and Arjang Assad reported on a special track that was held at the 2006 Pittsburgh meeting (“GUPOR,” OR/MS Today, February 2007). The track,“Great Unsolved Problems in O.R,”included 12 talks and one panel discussion. Identifying important unsolved problems and communicating the challenges and opportunities broadly to our profession are key responsibilities of a profession’s leadership, and by all accounts Saul and Arjang have made a great start on what should be an ongoing endeavor.

INFORMS Online

Corporate Web Site or Virtual Community?

One of the things I am struggling with as editor in chief is understanding the role of INFORMS Online. Of course, if you ask me or anyone else what this role is or should be, we all want the same things from IoL – information for members (and nonmembers), a community of scholars and practitioners across the globe, a means to world peace and eradication of poverty, and all the other right things.

Was It Something I Said

Diabetes Focuses Attention on Numbers

I’m teaching an undergraduate “Segment 3” class this semester (on other campuses, such courses are known as “distribution requirements” or “general education requirements” and there are probably other synonyms) called Value Creation in the Transnational Enterprise. From the O.R. perspective, it is basically a class in international operations and supply chain management with an emphasis on crossborder and cross-firm interactions. But there’s a twist: The course has no mathematical prereqs. None. So I’m quite challenged to try to teach things like variability and risk without the comfort of mathematical language to simplify my explanations. This is, as it turns out, harder than one might think – and I’ve got a newfound appreciation for the expository benefits of our familiar symbolic representations.

Forum

Web Video: Transformational Option for O.R.

In the 1967 movie “The Graduate,” we have this famous dialogue [1]:

Roundtable Profile

Optimizing Weyerhaeuser’s Renewable Resources

Weyerhaeuser Company is an enterprise that is actively engaged in all stages of the forest products business, from growing trees to building homes. The company was founded in 1900 and has grown to be a Fortune 100 company and a premier participant in the forest products industry. In 2006, Weyerhaeuser had grown to a company with $22 billion in sales, operating in five countries, owning more than six million acres of timberlands and actively managing an additional 30 million acres. Weyerhaeuser’s global operations are headquartered in Federal Way, Wash.

ORacle

The People’s American Bank

The home team was losing again, but the O.R. analyst didn’t mind too much. The spring evening was mild, the beer was cold, and the ballpark was a welcome change from the usual routine. “Thanks again for inviting me, Ed,” he told his friend, an old Army buddy who had ended up running a small store.

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