FEW CAN FORGET HE IMAGES BROADCASTED AROUND THE WORLD OF DAMAGE CAUSED AFTER HURRICANE KATRINA HIT THE GULF COAST AND BY THE TSUNAMI IN SOUTH ASIA. In the last few years, the world has seen an increase in major natural disasters. Unfortunately, these catastrophes are not anomalies, but rather a pattern of increased volatility often attributed to changing weather patterns and human occupation of hazardous locations – and they are expected to continue. In addition to these natural disasters, man-made crises arising from terrorist activities and war often have similar effects on populations in terms of dangerous conditions and lack of basic necessities, including shelter, water, food and safety.
Volume 34, Number 6, December 2007
DEPARTMENTS
Inside Story
Nerd-less in Seattle
If you’ve never been to an INFORMS annual meeting because you shudder at the thought of so many nerds and geeks gathered in one place discussing “binding constraints,”think again. Oh, sure, the shop talk was off the charts at the 2007 INFORMS Annual Meeting in Seattle, but you should have seen the attendees cut it loose on the dance floor during the general reception held at the futuristic Experience Music Project Museum, a semi-shrine to legendary rock guitarist, singer, songwriter and Seattle native Jimi Hendrix. The throng of attendees put away their laptops long enough to turn the museum’s Grand Hall into a modern-day Woodstock (minus the soggy ground, tie-dye T-shirts and sleeping bags). Who knew?
President's Desk
So Many Issues, So Little Time
As I return to work following an amazingly successful INFORMS annual meeting in Seattle, I must write my final column as INFORMS president. If you’ve been reading my column for the past five issues, you’ve probably detected a pattern. I identify an issue related to either our profession or our society, connect it to some recent event, provide some background information, and suggest ways in which we, the members of INFORMS, can take action to address the issue. Now I’m faced with a single remaining column and many more issues that require our attention: math education in our public schools, attracting undergraduates to our field, the need for O.R. models and methods to support the services industry, our position as a cross disciplinary field in discipline oriented academia, and our continuing efforts to establish a unifying identity. Clearly all of these are important, but it’s difficult to determine what is most important to our future success. But fortunately, INFORMS, or at least members of INFORMS seem to be engaged on all of these.
Issues in Education
Duality is So Useful!
Over the past year, I’ve heard my undergraduate engineering students – even the ones who seem to dislike the mathematics of operations research – say something I never thought I’d hear from them: “Duality is so useful!”
INFORMS Online
Preparing for the Future
INFORMS Online (IoL) received plenty of attention at the recent INFORMS conference in Seattle, and that makes senses since IoL is a key component designed to serve the needs of existing members and to attract new ones. Some important developments:
Was It Something I Said
Living (and Learning) in the Digital World
I’m teaching our core undergraduate operations management course this term, a whole new experience for me. I am not doing much innovation this semester, but rather simply trying to understand the course in its traditional format. However, almost as an afterthought, I included two Littlefield Factory Simulation games in the syllabus. These simulations – designed, developed, marketed, hosted and supported by Responsive.net (www.responsive.net) – put students in the role of a factory manager making decisions about many of standard OM topics, including production capacity, queue priorities, customer lead times and material reorder points.
Roundtable Profile
The Schneider Enterprise
FROM ITS BEGINNING IN 1935 WHEN AL SCHNEIDER SOLD THE FAMILY CAR TO BUY HIS FIRST TRUCK, Schneider National, Inc. has grown to become a premier provider of transportation, logistics and intermodal services. With combined revenues of $3.7 billion, the Schneider enterprise portfolio of integrated services includes truckload, intermodal, transportation management, dedicated, bulk, supply chain management, warehousing and international logistics services. Schneider operates more than 14,000 tractors and 48,000 trailers with over 15,000 drivers. Last year, Schneider trucks moved two million loads and drove 2.5 billion miles (Ted: What’s your source for these #’s?). Schneider Logistics, a part of the Schneider National enterprise, is an international logistics provider to two-thirds of the FORTUNE 500 companies.
ORacle
The Vintner’s Parable
The pale wine in the O.R. analyst’s glass sparkled in the light from the fireplace, and both the wine and the fire seemed to warm the large, dark-paneled room. “I like this one,” he stated. “It seems smoother and, I don’t know, what’s the word? More mellow than the first two.”

