Over the past decade, the Internet has created new channels and enormous opportunities for companies to reach customers, advertise products and transact business. In this well-established business model, companies fully control their own Web-based reputation via the content appearing on their Web sites. The advent of Web 2.0, with its emphasis on information sharing and user collaboration, is fundamentally altering this landscape.
Volume 37, Number 1, February 2010
DEPARTMENTS
Inside Story
The Road Best Taken
In his classic poem “The Road Not Taken,” Robert Frost made the case for pursuing the unpredictable, adventurous life as summed up in the final stanza:“Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.”
President's Desk
Volunteers, We Need You!
My participation in INFORMS began with good luck. When I first started out, Ralph Disney, a leader in my area of research a generation above me in age and accomplishment, suggested that I run for council member of the Applied Probability subdivision.Actually,it was more an instruction than a suggestion. He knew the correct next step, and he was informing me in case I didn’t know. That advice has led to 30 gratifying years of participation, leadership and friendship for me at INFORMS. It was my good luck that this distinguished person gave me such valuable guidance. But do we have to entirely depend on luck to encourage active participation in INFORMS?
Issues in Education
Spreadsheets in B-Schools: What’s a Guru to Do? (Part 2)
Last issue’s column on teaching spreadsheet skills to business students was diagnosis without prescription. Here we complete the thought in ways that should help us take some action that is appropriate for our varied situations and settings.
INFORMS in the News
O.R. Makes HBR’s Most Influential List
Harvard Business Review provided welcome news in its end-of-decade blog on New Year’s Day when it named O.R. – especially its application in management and marketing – to the most influential ideas list of 2000-2009.
Was It Something I Said
Classroom Content Needs Context
About three years ago, I was diagnosed with diabetes. In hindsight, I should not have been surprised. Prior to the diagnosis, I had definitely not been religious following the positive dietary and exercise habits that I had built up just a few years earlier, and I also had other risk factors, including diabetics on both sides of my family, sleep apnea and slightly elevated cholesterol levels.
Forum: Information Engineering
Staking a Claim to IE (Information Engineering)
In the book, “A Tale of Two Cities,” Charles Dickens writes, “It was the best of times, it was the worst of times.” Indeed, this often quoted statement may accurately reflect the state of operations research.
Forum: O.R. vs. Analytics
As Analytics Subsumes O.R., will INFORMS Subsume Analytics?
The title of this article asks a provocative question. There is an increasing amount of coverage of the term “analytics”in the media, and there are some significant developments.
PuzzlOR
Planet Colonization
Colonizing a new planet where conditions are unpredictable and harsh is never easy. The primary concern when selecting a landing site for the first colony is the proximity to natural resources. Access to these valuable resources determines whether or not a new colony thrives or dies.
ORacle
Gene Woolsey’s Parable
The analytics group’s lunchtime was drawing to a close, after a conversation about Russ Ackoff, when one of the younger analysts asked, “Say, Alan, you mentioned Gene Woolsey as another giant of the profession. I gather he’s famous too, but I have to confess I don’t know who he is – or was. Can you tell me?”

