January 16, 2020 in Resoundingly Human
How video game companies can "level up" their profits
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https://doi.org/10.1287/orms.2020.01.10p
The video game industry is growing at a phenomenal rate, generating a record $43.4 billion in revenue in 2018, an increase of nearly 20 percent from the year before. The largest area of growth within this industry has been in the online gaming community. But with players functioning at different skill levels and an even wider range of interest areas, how can companies ensure players remain engaged and their products continue to grow in popularity? Joining us for this episode to provide new insight into online gamer behavior is Yan Huang from Carnegie Mellon University, whose research which was recently published in the INFORMS journal Information Systems Research, tackles these questions head on.
Want to take a deeper dive? Check out links to the full study in the INFORMS journal Information Systems Research, and learn more about the author and my podcast guest!
"Level Up": Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games
Ashley Kilgore has more than a decade of experience in nonprofit communications and public relations, to include print, radio, video, and web. Contact Ashley Kilgore.