Sheldon H. Jacbson is a candidate for 2027 INFORMS President-Elect.
FEATURED ARTICLE
Beyond the Charge
Electric batteries can power cleaner transportation, but their environmental story does not end when the vehicle stops moving. A comprehensive view of the life cycle of these batteries in developing countries reveals hidden environmental and public health costs and show why smarter policy, safer recycling, and better traceability are vital.
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Beyond the Waiver
When disaster disrupts fuel supplies, a Jones Act waiver may help, but only if the real bottlenecks are understood. Operations research offers a clearer way to test options, coordinate scarce resources, and keep essential goods moving.
SPONSORED CONTENT from Gurobi
The Missing Triad
Why do so many GenAI initiatives fail to deliver lasting value? The answer may lie less in the technology itself than in the missing foundation of science, service design, and meaningful metrics.
What's Your StORy?
Natalia Summerville
It’s not about building something technically impressive. It’s about solving what people actually need.
—Natalia Summerville, Memorial Sloan Kettering Cancer Center
Click here to watch the full video interview.From Data to Marketing Strategies
Machine learning is helping healthcare marketers move beyond one-size-fits-all outreach by identifying which fertility patients are likely to begin or switch treatments and which providers are most likely to prescribe them.
SPONSORED CONTENT from INFORMS
Rethinking What Makes AI Intelligent
Artificial intelligence has become one of the defining technologies of our time. But what if the way we’re thinking about AI – starting with the very idea of “intelligence” – is too narrow?
Today’s guest has spent decades helping shape our understanding of machine learning and its connections to statistics, computation, cognition and decision-making.
Michael Jordan is a researcher at Inria Paris and Professor Emeritus at the University of California, Berkeley and will be joining us in San Francisco as the opening plenary speaker at the 2026 INFORMS Annual Meeting, where he'll present “A Collectivist, Economic Perspective on AI.”
FEATURED ARTICLE
Not All Time Is Created Equal
Firefighters know that not every call takes the same toll. A new workload model shows how nighttime wake-ups, back-to-back calls, high-volume shifts, and incident severity can reveal hidden burdens that standard utilization metrics miss.
What's Your StORy?
Cassandra McZeal
“By going to an INFORMS conference, you get to learn something that you didn’t even know you wanted to know. You get tons of ideas and the opportunity to chat with other people, like how others are handling certain things at their companies. It’s also exciting to see the humanitarian-based work from the students. It’s so nice to see young people take a technical still and be able to improve the world.”
—Cassandra McZeal, Modeling, Optimization & Data Science Supervisor at ExxonMobil
Watch the full interview on the INFORMS YouTube channel.
