Sheldon H. Jacbson is a candidate for 2027 INFORMS President-Elect.
FEATURED ARTICLE
Data as a Strategic Asset
The U.S. Army is transforming into a data-centric organization by building enterprise data governance, creating federated leadership roles, and using frameworks such as ADMAS and DDOF to turn siloed data into trusted, decision-ready products.
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What Smarter Scheduling Can Deliver
A data-driven scheduling model shows how the 2026 FIFA World Cup group stage could reduce team travel by about 50% and cut time-zone crossings by 83% while preserving tournament structure.
SPONSORED CONTENT from Gurobi
Context is Key: Why Data Built for Humans Fall Short for Agents
Agentic AI fails when data lacks context. Learn why semantic, temporal, operational, and policy context are essential for reliable AI agents at scale.
What's Your StORy?
Natalia Summerville
It’s not about building something technically impressive. It’s about solving what people actually need.
—Natalia Summerville, Memorial Sloan Kettering Cancer Center
Click here to watch the full video interview.From Data to Water
Reliable water access is not just a development issue. It is also a resilience issue that should be a fundamental human right. Being able to access dependable water resources lies at the heart of disaster preparedness, health, agriculture, and community stability. Many countries still lack this essential resilience against disasters big and small.
SPONSORED CONTENT from INFORMS
From data to devotion: The analytics of customer loyalty
In this episode, we’re diving into something every one of us experiences – but may not always think about strategically: customer relationships. Why do we stay loyal to some brands and leave others after one frustrating interaction? How are analytics and AI helping companies predict churn, personalize experiences, and build trust in a world where customers have more power than ever before?
Helping tackle these questions is Ankit Agrawal, whose work sits at the intersection of analytics, customer experience, and business strategy. We’ll talk about what companies are getting wrong about loyalty, how CRM has evolved, and why the future of customer relationships may depend as much on empathy as it does on algorithms.
FEATURED ARTICLE
The Insight Loop: A Leadership Framework for Building AI & Analytics Maturity
Only 10% of executives report achieving significant financial benefit from their AI and analytics initiatives, according to a study in MIT Sloan Management Review. Another MIT report focused on GenAI reported that, as of 2025, up to 95% of GenAI pilot projects have failed to scale to enterprise-level impact. The problem isn’t the quality of AI tools themselves – it’s the lack of organizational learning.
What's Your StORy?
Cassandra McZeal
“By going to an INFORMS conference, you get to learn something that you didn’t even know you wanted to know. You get tons of ideas and the opportunity to chat with other people, like how others are handling certain things at their companies. It’s also exciting to see the humanitarian-based work from the students. It’s so nice to see young people take a technical still and be able to improve the world.”
—Cassandra McZeal, Modeling, Optimization & Data Science Supervisor at ExxonMobil
Watch the full interview on the INFORMS YouTube channel.
