Puneet Manchanda Appointed Next Editor-in-Chief of Marketing Science

INFORMS is pleased to announce the appointment of Puneet Manchanda, the Isadore & Leon Winkelman Professor of Marketing at the Ross School of Business, University of Michigan, as the next editor-in-chief of Marketing Science.

Prof. Manchanda’s selection concludes an extensive search process that began in January 2024.  Prof. Manchanda has a distinguished research record – having published extensively in the field’s premier quantitative journals, including Management Science, Marketing Science and Journal of Marketing Research. He also has extensive editorial experience at all levels. Prof. Manchanda has served as an associate editor (2011-2017) and senior editor (2018-present) for Marketing Science and has held editorial roles at other top journals such as Management Science, Journal of Marketing Research, Quantitative Marketing and Economics, International Journal of Research in Marketing and Journal of the Academy of Marketing Science. 

Marketing Science, now in its 43rd year, is the premier journal focusing on empirical and theoretical quantitative research in marketing. A Financial Times 50 journal, Marketing Science publishes articles reporting significant findings and methodological advances across a wide range of marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability and segmentation.

“I am both honored and deeply humbled to assume this important role for our field,” notes Prof. Manchanda. “I extend my sincere gratitude to the search committee for entrusting me with it. The academic pioneers who founded the journal and my distinguished predecessors had a vision for Marketing Science to publish the highest caliber research that our field has to offer. Feedback from our stakeholders indicates that the state of the journal is consistent with this vision, and I am committed to upholding and advancing it. The journal continues to show a rise in the quantity, quality and diversity of its published research, and I am dedicated to sustaining and nurturing this growth. My focus will also be on keeping the journal abreast of the times, both in terms of research production and dissemination, through thoughtful exploration and experimentation. Achieving these goals will require the collective effort and support of all involved – authors, SEs, AEs, ERB members, INFORMS and others. I eagerly anticipate collaborating with everyone to advance our shared mission.”

Matthew Walls, director of publications at INFORMS, adds, “Our 2024 editor-in-chief search yielded an exceptionally strong slate of candidates. Prof. Manchanda emerged as the best balance in terms of his own scholarly stature, strategic vision for the journal, energy for focused and effective enhancements in promoting and expanding the journal’s visibility and impact, while being committed to maintaining what is already great about the journal. I look forward to working with Prof. Manchanda and his editorial board to achieve his vision and ensure the continued success of Marketing Science.”

Prof. Manchanda’s term as editor-in-chief will begin on Jan. 1, 2025, and extend through Dec. 31, 2027, with an option to renew through Dec. 31, 2030. He will succeed Prof. Olivier Toubia, Glaubinger Professor of Business at Columbia Business School, Columbia University, whose term as editor-in-chief will expire on Dec. 31, 2024. INFORMS expresses its deepest gratitude to Prof. Toubia for his leadership, and to the members of the 2024 Editorial Search Committee [Profs. Preyas Desai (Duke University), Brett Gordon (Northwestern University), Rouba Ibrahim (University College, London), Ganesh Iyer (University of California, Berkeley), Dmitri Kuksov (University of Texas at Dallas) and K. Sudhir (Yale University)] for their service.

About INFORMS 

INFORMS advances and promotes the science and technology of decision-making to save lives, save money and solve problems. As the largest association for the decision and data sciences, INFORMS members support organizations and governments at all levels as they work to transform data into information, and information into insights that lead to more efficient, effective, equitable and impactful results. INFORMS’ 10,000+ members are comprised of a diverse and robust international community of practitioners, researchers, educators and students from a variety of fields.