When it comes to analytics, organizations can use data insights on a strategic as well as an operational level. The 2011 film “Moneyball,” based on the best-selling book by Michael Lewis, tells the story of how Major League Baseball’s Oakland Athletics, on a limited budget, compiled an outstanding team of players using deep data analysis to drive their team-building strategy. The team then furthered their use of data to make day-to-day playing decisions based on analytic insights. This combination of strategic and operational analysis led the A’s to an outstanding performance – making the MLB playoffs and nearly beating the Yankees – with one of the lowest payrolls in baseball.
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