Picture This: Blending Data Visualization with Human Intuition to Optimize Outcomes

In today’s information-rich world, the constant generation of raw data can just as easily be a liability as an asset. Each click, interaction, and transaction an organization solicits leaves behind a data footprint. To prevent that endless flow of data from collapsing into indistinguishable clutter is a challenge all organizations face.

READ MORE

LATEST NEWS

For decades, analytics has lived with an uncomfortable tradeoff. If you want state-of-the-art accuracy, you must accept complexity and opacity. If you want interpretability, you must settle for weaker performance. In her keynote at the 2026 INFORMS Analytics+ Conference, Cynthia Rudin argued that this tradeoff is not only unnecessary - it is often simply wrong.

Data puns were flying during the first keynote address on the opening day of the 2026 INFORMS Analytics+ Conference at the Gaylord National Hotel in National Harbor, MD. Popularly known as the “Data Whisperer,” opening keynote speaker Scott Taylor took the stage early in the morning to deliver a lively talk about how today’s data analysts can best convey the importance of their work to members of their organizations’ C-suites.

The INFORMS Analytics Society, in partnership with Boston Consulting Group (BCG) and Adelphi University, announced the winners of the 2025 Innovative Applications in Analytics Award (IAAA) at the 2025 INFORMS Analytics+ Conference in Indianapolis. IAAA recognizes novel applications of analytics that have had a significant impact on organizations and society.

In a sport where milliseconds separate dreams from defeat, USA Cycling’s Women’s Team Pursuit squad proved that gold medals can be won with the power of data. This week, the team behind “PROJECT 4:05: Optimizing USA Cycling’s Women’s Team Pursuit Gold” was honored with the prestigious 2025 INFORMS Franz Edelman Award, celebrating their groundbreaking use of analytics, operations research (O.R.) and machine learning to overcome the odds and achieve Olympic gold in Paris.

What does it really mean to lead in a world where artificial intelligence (AI) is rapidly transforming industries and decision-making processes? That’s the question Cassie Kozyrkov, founder and CEO of Kozyr, and former chief data scientist at Google, urged attendees to consider during the opening keynote at the 2025 INFORMS Analytics+ Conference. With a blend of candor, expertise and strategic insight, Kozyrkov prompted the audience to evaluate whether they are using AI thoughtfully and responsibly or simply relying on it to produce answers without fully understanding the underlying questions.

Professor Dick den Hertog gave a keynote at the 2025 INFORMS Analytics+ Conference called, “Analytics for a Better World,” in which he went beyond theory to demonstrate what’s possible when data meets purpose. He wasn’t just talking about concepts – he shared success stories in which advanced optimization models have been used to improve food distribution, clean the oceans and expand healthcare access in underserved regions.

INFORMS announces six finalist teams for the 2025 Edelman Award, including Amazon, Flipkart, Lufthansa Group, SF Express, USA Cycling and WM (Previously Waste Management). The teams will compete during the 2025 INFORMS Analytics+ Conference in Indianapolis, and the winner will be announced April 7 during the Edelman Award Gala.

The Certified Analytics Professional (CAP) has long represented the highest standard of analytics excellence. INFORMS is now taking that recognition even further by introducing CAP Expert (CAP-X).

Col. Kristin Saling, acting director, Innovation Directorate, U.S. Army Recruiting Command gives a keynote, “From Data to Action: Plotting, Stage Setting and Directing Your Data-driven Ecosystem,” at the 2024 INFORMS Analytics Conference in Orlando, which delved into the inner workings of military data collection, processes and transformations.

SPONSORED CONTENT from INFORMS

Stochastic optimization provides key to combatting increasing frequency and intensity of wildfires

2019 Franz Edelman Award Finalists: Boston Public Schools

The model also allowed [us] to identify and prioritize areas that were prone to fire occurrence and needed more resources. Because once you use the model, it can tell you where more resources are needed based on the data that you feed it. Because the model takes into account the fire occurrence in each area, the vegetation at that particular location, available resources at fire operations bases nearby, and then prepositions the resources. So you could basically identify priority areas.

The devastation caused by the growing threat of large-scale wildfires has made headlines around the world. From the unprecedented brushfires in Australia in 2019-2020, to California’s record setting wildfire season later that same year and the LA fires in early 2025, as well as the Colorado prairie grass fires that occurred well outside of the traditional fire season, the increasing frequency and intensity of wildfire incidents are a growing global concern.

Not only are these fires capable of causing billions of dollars in damage each year, but contribute to the deaths of thousands of people, not to mention have a devastating impact on local wildlife and ecosystems.

But are there steps that can be taken to better prepare and position first responders and others involved in combatting and minimizing the physical and financial impact of these fires?

This episode features Lewis Ntaimo from Texas A&M University to discuss his work using stochastic optimization to support better decisions regarding resource deployment both in the stages before a fire occurs as well as when multiple fires are underway.

MOST READ