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Does Modularity Coordinate? Disentangling Decoupling, Interfaces, and Design Rules via Simon’s Theory of the Artifact
- Amrit Tiwana
  Amrit Tiwana
  [email protected]
  https://orcid.org/0000-0003-1750-2528
  University of Georgia, Athens, Georgia 30602
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Published Online:July 31, 2026
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Abstract
Platforms from iOS to Salesforce to OpenAI rely on modular architectures to coordinate vast numbers of independent developers without micromanaging them, yet modularity’s relationship with coordination—direct human engagement between platform owners and ...
From Opacity to Transparency: User Behavior and Downstream Effects in Algorithmic Evaluation
- Akshat Lakhiwal
  Akshat Lakhiwal
  [email protected]
  https://orcid.org/0000-0001-5464-2613
  Terry College of Business, University of Georgia, Athens, Georgia 30605
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- Che-Wei Liu
  Che-Wei Liu
  [email protected]
  https://orcid.org/0000-0001-7483-6271
  W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287
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- Hillol Bala
  Hillol Bala
  [email protected]
  https://orcid.org/0000-0002-3302-5015
  Kelley School of Business, Indiana University, Bloomington, Indiana 47405
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- Hung-Yue Suen
  Corresponding Author
  Hung-Yue Suen
  [email protected]
  https://orcid.org/0000-0002-6796-2031
  Department of Technology Application and Human Resource Development, National Taiwan Normal University, Taipei City 10610, Taiwan
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Published Online:July 30, 2026
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Abstract
Organizations are increasingly integrating artificial intelligence (AI) into traditionally human-driven evaluation processes, such as recruitment and performance evaluation. Yet, the complexity of the underlying AI algorithms often renders these processes ...
Predicting Consumer In-Store Purchase Through Real-Time Video Analytics: An Advanced Computer Vision and Deep Learning Approach
- Rubing Li
  Rubing Li
  [email protected]
  https://orcid.org/0009-0005-4949-8414
  Leonard N. Stern School of Business, Department of Technology, Operations and Statistics, New York University, New York, New York 10012; and Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742
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- Wen Wang
  Wen Wang
  [email protected]
  https://orcid.org/0000-0001-5983-3224
  Leonard N. Stern School of Business, Department of Technology, Operations and Statistics, New York University, New York, New York 10012; and Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742
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- Kaiquan Xu
  Corresponding Author
  Kaiquan Xu
  [email protected]
  https://orcid.org/0009-0009-5563-1356
  Business School, Renmin University of China, Beijing 100872, China
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- Anindya Ghose
  Anindya Ghose
  [email protected]
  https://orcid.org/0000-0002-6499-8944
  Leonard N. Stern School of Business, Department of Technology, Operations and Statistics, New York University, New York, New York 10012
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- Beibei Li
  Corresponding Author
  Beibei Li
  [email protected]
  https://orcid.org/0000-0001-5466-7925
  H. John Heinz III College, Heinz College of Information Systems and Public Policy, Pittsburgh, Pennsylvania 15213
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Published Online:July 29, 2026
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Abstract
Physical retailers have long lacked the real-time behavioral visibility that online platforms enjoy through clickstream data. This research addresses that gap by introducing a video analytics framework that transforms in-store security camera footage into ...
Bounded Rationality in the Digital Age: How Salient Negative Secondhand Information on Knowledge-Sharing Platforms Triggers Investor Mis-Reactions
- Zhitao Yin
  Zhitao Yin
  [email protected]
  https://orcid.org/0000-0002-4991-612X
  School of Business and Management, The Hong Kong University of Science and Technology, Hong Kong, China
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- Ning Jia
  Ning Jia
  [email protected]
  https://orcid.org/0000-0002-9056-9019
  School of Economics and Management, Tsinghua University, Beijing, China
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- Sean Xin Xu
  Sean Xin Xu
  [email protected]
  https://orcid.org/0000-0002-9453-8404
  Research Center for Contemporary Management, Key Research Institute of Humanities and Social Sciences at Universities, Tsinghua University, Beijing, China
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- Xiaoquan (Michael) Zhang
  Corresponding Author
  Xiaoquan (Michael) Zhang
  [email protected]
  https://orcid.org/0000-0003-0690-2331
  Department of Decisions, Operations and Technology, CUHK Business School, The Chinese University of Hong Kong, China
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Published Online:July 28, 2026
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Abstract
Digital platforms increasingly shape how retail investors encounter firm information, not only by spreading new or false content but also by resurfacing accurate information that was already public. This study examines whether such secondhand information ...
Using Information Networks to Discover and Execute Marketing Brand Alliances: A Data-Driven Framework for Actionable Insights
- Pankhuri Malhotra
  Corresponding Author
  Pankhuri Malhotra
  [email protected]
  https://orcid.org/0000-0003-4463-0656
  Michael F. Price College of Business, University of Oklahoma, Norman, Oklahoma 73019
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- Daniel M. Ringel
  Daniel M. Ringel
  [email protected]
  https://orcid.org/0000-0002-2070-000X
  Vienna University of Economics and Business, 1020 Vienna, Austria
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- Keran Zhao
  Keran Zhao
  [email protected]
  https://orcid.org/0000-0002-0142-4572
  Smeal College of Business, The Pennsylvania State University, University Park, Pennsylvania 16802
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- Yaxin Cui
  Yaxin Cui
  [email protected]
  McCormick School of Engineering, Northwestern University, Evanston, Illinois 60208
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Published Online:July 28, 2026
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Abstract
Marketing brand alliances are consumer-facing collaborations in which brands are jointly presented through shared offerings or campaigns. Despite their widespread use, the systematic discovery and evaluation of such opportunities remains challenging ...

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