Summer 2008

FEATURED ARTICLES

Summer 2008 Analytics

DEPARTMENTS

Inside Story

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Welcome (Back) to Analytics

Welcome to the second issue of Analytics! We hope you enjoyed the premiere issue distributed in March and April and are now ready to learn even more about the wonderful world of business analytics. This digital magazine provides you with a comprehensive look at the analytics profession through news articles, features, columns and departments. More than 5,000 unique visitors sampled the first issue of Analytics, making it an unqualified success.

Meeting of the Minds

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Applying Science to the Art of Business

The INFORMS conference on “Applying Science to the Art of Business,” held recently in Baltimore, once again proved its value to analytics professionals when 482 attendees came together for the three-day event. The meeting’s focus on real-world operations research attracted a mix of about 75 percent industry and government practitioners and 25 percent academics.

Was It Something I Said

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The Bullwhip Effect

I had a guest speaker last month – a veteran Indian entrepreneur who had spent his entire career in the garment industry. In his informal and highly engaging style, he spoke to my students about off-shore manufacturing and how the business had evolved over the last 30+ years. During the question and answer period, one of my undergrads asked the speaker where his factories were located. After a very slight hesitation, the speaker replied that he had sold all of his factories several years ago, and had since then been focused on creating sourcing agreements to provide product to large retailers by contracting manufacturing out to factories owned by others.“Why did you get out of the export manufacturing business?”was the immediate follow-up question.

Roundtable Profile

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A Story of Excellence at Hewlett-Packard

Hewlett-Packard is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams.

Last Word

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The Box That Changed Our Lives

When the converted oil tanker Ideal-X arrived in the Port of Houston (Texas) on May 1, 1956, no one imagined the global change it foreshadowed. Longshoremen stopped work and ran to the edge of the dock to watch, as did businessmen who had flown from the port of origin in Newark, N.J. Recalled one witness, “We had seen thousands of tankers in Houston, but never one like this. So everybody looked at this monstrosity and they couldn’t believe their eyes.”But it wasn’t the ship itself that captured the onlookers’ attention. It was the many metal boxes strapped to the deck, each roughly the size of a truck trailer.

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