Sep/Oct 2010

FEATURED ARTICLES

DIGITAL EDITION

Sept/Oct 2010 Analytics

DEPARTMENTS

Inside Story

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Troubling Tradeoffs

Making a decision is easy; the ability to consistently make the right decision when the stakes are high and the insight is low is a rare trait and helps explain why C-level execs have historically been paid the big bucks. Of course, the history books – and newspapers, business magazines, blogs and bar backrooms – are also full of stories of well-paid CEOs and other execs who made at least one terrible decision that brought down a multi-million-dollar business, but those are stories for another day. (By the way, if you have an analytical failure story and want to share it with our readers, perhaps as a cautionary tale or a lesson learned, please send it my way. You’ll go to the front of the line.)

Executive Edge

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New Frontiers for Analytics

Our customers around the world tell me that there is more data than ever, leading to greater expectations for decisions and less confidence in making those decisions based on intuition alone. Analytics has never been more important.

Profit Center

Hiring Analytics Professionals

I recently had the opportunity to give a presentation at the Disney Analytics and Optimization Conference. Attendees largely hailed from Disney and its corporate affiliates, but the conference was open to all, and I’d encourage readers to consider attending in the future. Management at Disney strongly supports analytics and is continually finding new ways to employ it.

Analyze This!

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‘Attitudinal Targeting’ Aims at Online Marketing

A recent article [1] in the Wall Street Journal by Julia Angwin shines a bright light on how unsuspecting individuals’ Web browsing history is being captured and the speed with which this data is being sold to marketers to help their Web advertising. Her discussion of cookies, beacons, data exchanges and personalization reveals just how rapidly the world of online advertising is evolving. After reading such an article, you might be tempted to believe that the online world is on the cusp of the personalization revolution predicted by Stephen Spielberg in the film “Minority Report” [2].

PuzzlOR

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Relief Mission

Coordinating relief efforts after catastrophes such as civil unrest and natural disasters can be a logistically complex challenge. Delivering relief to people in need is the immediate focus of any disaster management plan.

Last Word

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The Piano Teacher’s Parable

The analyst’s dinners with his Aunt Sarah had gotten less frequent in recent years as he spent more time on his job and with his now-growing family, but he still treasured these opportunities. She had been his first piano teacher, and from her patient but insistent coaching back then, he had come to rely heavily on her advice in general. Now they were dawdling over dessert, savoring the last of the wine and enjoying the cozy ambience of the restaurant. “So,” Aunt Sarah prompted, “tell me more about how work is going.”

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