Use of the term “business analytics” is being used within the information technology industry to refer to the use of computing to gain insight from data. The data may be obtained from a company’s internal sources, such as its enterprise resource planning application, data warehouses/marts, from a third party data provider or from public sources. Companies seek to leverage the digitized data from transaction systems and automated business processes to support “fact-based” decision-making. Thus, business analyticsis a category of computing rather than a specific method, application or product.
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