It’s long been popular to talk about customer interaction data such as clickstream, social activity, inbound email and call center verbatims as “unstructured data.” Wikipedia says of the term that it “…refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner” [1]. Thus, unstructured data is a term used to describe data that does not conform to a typical relational database structure.
Request Username
Can't sign in? Forgot your username?
Enter your email address below and we will send you your username