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Graphic Resources
INFORMS maintains a consistent visual identity across its publications, and editors are encouraged to use approved, journal-specific graphics on their social media accounts to help reinforce that identity. If you have need of additional graphics, please advise your journal’s Managing Editor and we will do our best to accommodate your request within INFORMS’ overall branding framework and graphical guidelines.
Available graphics and suggested usage:
- INFORMS logos
- Journal cover thumbnails
- Journal email headers — these graphics, useful for email banners, include the journal nameplate and a portion of the underlying cover image.
- Journal nameplates — these graphics include the journal nameplate on a solid horizontal bar of the journal’s color.
- Journal squares — these graphics, useful for avatar/profile images, include the journal nameplate and a portion of the underlying cover image.
The following hex color values correspond to the primary colors used on the covers and branded web elements of INFORMS journals and may be helpful when creating graphics or designing posts:
| Decision Analysis | #1f9c66 | |
| Information Systems Research | #f29554 | |
| INFORMS Journal on Applied Analytics | #656c9b | |
| INFORMS Journal on Computing | #7fbc42 | |
| INFORMS Journal on Data Science | #0b395a | |
| INFORMS Journal on Optimization | #00a1ad | |
| INFORMS Transactions on Education | #c8982c | |
| Management Science | #8a8db2 | |
| Manufacturing & Service Operations Management | #ab1d3f | |
| Marketing Science | #004f6e | |
| Mathematics of Operations Research | #e7764c | |
| Operations Research | #1f3e7b | |
| Organization Science | #aacf7f | |
| Service Science | #0384c2 | |
| Stochastic Systems | #d69929 | |
| Strategy Science | #ed7725 | |
| Transportation Science | #6a2875 |
| Decision Analysis | Files | |
| Information Systems Research | Files | |
| INFORMS Journal on Applied Analytics | Files | |
| INFORMS Journal on Computing | Files | |
| INFORMS Journal on Data Science | Files | |
| INFORMS Journal on Optimization | Files | |
| INFORMS Transactions on Education | Files | |
| Management Science | Files | |
| Marketing Science | Files | |
| Mathematics of Operations Research | Files | |
| Manufacturing & Service Operations Management | Files | |
| Operations Research | Files | |
| Organization Science | Files | |
| Service Science | Files | |
| Stochastic Systems | Files | |
| Strategy Science | Files | |
| Transportation Science | Files |