Marketing Science | PubsOnLine

Available Issues

4/10/13 10:26 AM - 2/1/21 4:49 AM

Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry
- Xiaolin Li ,
- Chenxi Liao ,
- Ying Xie
Published Online:February 17, 2021
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Abstract
This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.
Pricing Under Dynamic Competition When Loyal Consumers Stockpile
Published Online:February 10, 2021
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Abstract
Managers, let stockpiling be but at a higher price—don’t hope to cut stockpiling by lopping off promotions.
Endogenous Evaluation and Sequential Search
- Liang Guo
Published Online:February 9, 2021
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Abstract
When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
Published Online:February 5, 2021
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Abstract
This paper examines the effect of over-the-top media services on consumers’ search for pirated video content in the entertainment industry
The Fateful First Consumer Review
Published Online:February 3, 2021
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Abstract
This paper presents theory and empirical evidence on the impact of the first consumer review on the evolution of online word of mouth and the fate of the product.

K. Sudhir

Frequency: Bimonthly

ISSN: 0732-2399 (Print)

ISSN: 1526-548X (Online)

2019 Impact Factor: 3.019

5-year Impact Factor: 4.039