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4/10/13 10:26 AM - 6/3/20 8:24 AM

Focus On Authors
Published Online:June 3, 2020
Editorial Board
Published Online:June 3, 2020
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Regulating Deceptive Advertising: False Claims and Skeptical Consumers
- Yue Wu ,
- Tansev Geylani
Published Online:May 27, 2020
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Abstract
This paper studies interactions between dishonest firms, skeptical consumers, and regulations, and it finds that higher penalty for false statements can reduce consumer surplus, firm profits, and welfare.
Introduction to the Special Issue on Marketing Science and Health
Published Online:May 26, 2020
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Abstract
This editorial introduces the special issue on marketing science and health. We begin by describing the healthcare ecosystem and its many distinguishing features relative to other markets. With its large share of U.S. and world gross domestic product; ...
Temporal Reframing and Participation in a Savings Program: A Field Experiment
Published Online:May 12, 2020
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Abstract
This study explores whether framing savings in more or less granular formats can increase sign-ups for a recurring deposit program in a FinTech environment.

K. Sudhir

Frequency: Bimonthly

ISSN: 0732-2399 (Print)

ISSN: 1526-548X (Online)

2018 Impact Factor: 2.490

5-year Impact Factor: 3.598