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Available Issues

April 10, 2013 - September 11, 2026

Available Issues

April 10, 2013 - September 11, 2026

The Effects of Search Interface on Consumer Preferences: Evidence from a Randomized Experiment

Published Online:October 21, 2026

https://doi.org/10.1287/mksc.2025.0261

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The Motivational Paradox: How Aspirational-Goal Communications Influence Sales Performance and Information Acquisition

Published Online:October 19, 2026

https://doi.org/10.1287/mksc.2024.1051

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AI in Disguise—Quasi-Experimental Analysis of a Large-Scale Deployment of AI-Generated Ads

Published Online:October 19, 2026

https://doi.org/10.1287/mksc.2025.0547

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Music Marketing with Generative AI

Published Online:October 14, 2026

https://doi.org/10.1287/mksc.2025.0150

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The Identification of the Dynamic Discrete-Choice Model with Stockpiling

Published Online:October 8, 2026

https://doi.org/10.1287/mksc.2024.1280

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Brand-Neutral Content Marketing and Endogenous Search Prominence

Published Online:September 30, 2026

https://doi.org/10.1287/mksc.2023.0558

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