Research Articles

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

Pages:493–514

Published Online:January 9, 2026

https://doi.org/10.1287/mksc.2024.1170

Price Caps by Matching Platforms: The Case of Ticket Resales

Pages:515–533

Published Online:August 25, 2025

https://doi.org/10.1287/mksc.2023.0623

Communicating Attribute Importance Under Competition

Pages:534–555

Published Online:September 16, 2025

https://doi.org/10.1287/mksc.2024.1124

Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms

Pages:576–595

Published Online:December 16, 2025

https://doi.org/10.1287/mksc.2024.0813

Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps

Pages:596–613

Published Online:January 5, 2026

https://doi.org/10.1287/mksc.2025.0159

Strategic Capacity Commitment: A Channel Competition Perspective

Pages:614–631

Published Online:January 12, 2026

https://doi.org/10.1287/mksc.2023.0139

Open Access
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy

Pages:632–652

Published Online:March 11, 2026

https://doi.org/10.1287/mksc.2023.0582

Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics

Pages:653–674

Published Online:December 9, 2025

https://doi.org/10.1287/mksc.2024.0960

Open Access
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management

Pages:675–695

Published Online:December 23, 2025

https://doi.org/10.1287/mksc.2024.1154

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