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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

2025 Ad Hoc Reviewers (Update)

2025 Ad Hoc Reviewers (Update)

Pages:iii–iv

Published Online:July 10, 2026

https://doi.org/10.1287/mksc.2026.ack.v45.n4

Frontiers

Open Access
Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?

Pages:699–715

Published Online:April 21, 2026

https://doi.org/10.1287/mksc.2025.0489

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Open Access
Frontiers: The Demand for Counterfeits: A Descriptive Analysis

Pages:716–727

Published Online:April 29, 2026

https://doi.org/10.1287/mksc.2025.0565

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Research Articles

Large Language Models for Market Research: A Data-Augmentation Approach

Pages:728–751

Published Online:March 17, 2026

https://doi.org/10.1287/mksc.2025.0009

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Consumer Reviews and Regulation: Evidence from New York City Restaurants

Pages:752–772

Published Online:April 27, 2026

https://doi.org/10.1287/mksc.2023.0088

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Open Access
Consumer-Driven Class Pricing

Pages:773–790

Published Online:March 12, 2026

https://doi.org/10.1287/mksc.2023.0133

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How Do Content Producers Respond to Engagement on Social Media Platforms?

Pages:791–815

Published Online:February 26, 2026

https://doi.org/10.1287/mksc.2023.0178

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The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market

Pages:816–843

Published Online:March 3, 2026

https://doi.org/10.1287/mksc.2023.0561

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Algorithmic Targeting and the Precision-Recall Tradeoff

Pages:844–863

Published Online:March 23, 2026

https://doi.org/10.1287/mksc.2024.0930

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Advertiser Learning in Direct Advertising Markets

Pages:864–891

Published Online:March 23, 2026

https://doi.org/10.1287/mksc.2024.0847

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Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:July 10, 2026

https://doi.org/10.1287/mksc.2026.eb.v45n4

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