The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market

Xueli Zhang
Xueli Zhang
[email protected]
https://orcid.org/0009-0000-8935-0485
School of Management, Xiamen University, Xiamen, Fujian 361005, China
Search for more papers by this author
,
Wei Miao
Corresponding Author
Wei Miao
[email protected]
https://orcid.org/0000-0002-2458-646X
UCL School of Management, University College London, London E14 5AA, United Kingdom
Search for more papers by this author
,
Junhong Chu
Junhong Chu
[email protected]
https://orcid.org/0000-0003-0622-1851
HKU Business School, University of Hong Kong, Hong Kong, China
Search for more papers by this author
,
Ivan Png
Ivan Png
[email protected]
https://orcid.org/0000-0001-7463-5517
NUS Business School, National University of Singapore, Singapore 119245, Singapore
Search for more papers by this author

Xueli Zhang

[email protected]

https://orcid.org/0009-0000-8935-0485

School of Management, Xiamen University, Xiamen, Fujian 361005, China

Search for more papers by this author

,

Corresponding Author

Wei Miao

[email protected]

https://orcid.org/0000-0002-2458-646X

UCL School of Management, University College London, London E14 5AA, United Kingdom

Search for more papers by this author

,

Junhong Chu

[email protected]

https://orcid.org/0000-0003-0622-1851

HKU Business School, University of Hong Kong, Hong Kong, China

Search for more papers by this author

,

Ivan Png

[email protected]

https://orcid.org/0000-0001-7463-5517

NUS Business School, National University of Singapore, Singapore 119245, Singapore

Search for more papers by this author

Published Online:3 Mar 2026https://doi.org/10.1287/mksc.2023.0561

Supplemental Material

mksc.2023.0561.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Articles In Advance

Article Information

Supplemental Material

Metrics

Information

Received:November 04, 2023
Accepted:December 29, 2025
Published Online:March 03, 2026

Copyright © 2026, INFORMS

Cite as

Xueli Zhang, Wei Miao, Junhong Chu, Ivan Png (2026) The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market. Marketing Science 0(0).

https://doi.org/10.1287/mksc.2023.0561

Keywords

Acknowledgments

X. Zhang and W. Miao are joint first authors. The authors thank the senior editor, associate editor, and two anonymous reviewers for constructive comments and suggestions. The authors also thank one of the leading taxi companies in Singapore for providing us with the data for this research and its management team for sharing their insights on the taxi industry with us. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors.