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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

On the Value of Coalition Loyalty Programs

Published Online:June 17, 2026

https://doi.org/10.1287/mksc.2024.1138

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Consumer Impatience, Technological Innovation, and Market Structure

Published Online:June 4, 2026

https://doi.org/10.1287/mksc.2024.0885

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An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets

Published Online:May 12, 2026

https://doi.org/10.1287/mksc.2023.0487

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Optimizing Reserve Prices in Display Advertising Auctions

Published Online:May 6, 2026

https://doi.org/10.1287/mksc.2023.0002

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Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising

Published Online:May 5, 2026

https://doi.org/10.1287/mksc.2024.1130

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Talking Without Speaking: Paid Trolls on Social Media and Court Decision

Published Online:April 29, 2026

https://doi.org/10.1287/mksc.2024.0679

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Open Access
Frontiers: The Demand for Counterfeits: A Descriptive Analysis

Published Online:April 29, 2026

https://doi.org/10.1287/mksc.2025.0565

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Consumer Reviews and Regulation: Evidence from New York City Restaurants

Published Online:April 27, 2026

https://doi.org/10.1287/mksc.2023.0088

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The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace

Published Online:April 27, 2026

https://doi.org/10.1287/mksc.2024.1228

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Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach

Published Online:April 21, 2026

https://doi.org/10.1287/mksc.2024.1090

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Open Access
Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?

Published Online:April 21, 2026

https://doi.org/10.1287/mksc.2025.0489

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Open Access
Privacy-Preserving Data Fusion

Published Online:April 1, 2026

https://doi.org/10.1287/mksc.2023.0068

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Advertiser Learning in Direct Advertising Markets

Published Online:March 23, 2026

https://doi.org/10.1287/mksc.2024.0847

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Algorithmic Targeting and the Precision-Recall Tradeoff

Published Online:March 23, 2026

https://doi.org/10.1287/mksc.2024.0930

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Large Language Models for Market Research: A Data-Augmentation Approach

Published Online:March 17, 2026

https://doi.org/10.1287/mksc.2025.0009

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Open Access
Consumer-Driven Class Pricing

Published Online:March 12, 2026

https://doi.org/10.1287/mksc.2023.0133

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The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market

Published Online:March 3, 2026

https://doi.org/10.1287/mksc.2023.0561

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How Do Content Producers Respond to Engagement on Social Media Platforms?

Published Online:February 26, 2026

https://doi.org/10.1287/mksc.2023.0178

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