An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets

Soheil Ghili
Corresponding Author
Soheil Ghili
[email protected]
https://orcid.org/0000-0002-8358-9249
School of Management, Yale University, New Haven, Connecticut 06520
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,
Russ Yoon
Russ Yoon
[email protected]
https://orcid.org/0000-0002-5629-9991
Institute for Data, Systems, and Society, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
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Corresponding Author

Soheil Ghili

[email protected]

https://orcid.org/0000-0002-8358-9249

School of Management, Yale University, New Haven, Connecticut 06520

Search for more papers by this author

,

Russ Yoon

[email protected]

https://orcid.org/0000-0002-5629-9991

Institute for Data, Systems, and Society, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

Search for more papers by this author

Published Online:12 May 2026https://doi.org/10.1287/mksc.2023.0487

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mksc.2023.0487.sm1.pdf

The replication files for this article are available HERE.

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Received:November 01, 2023
Accepted:December 18, 2025
Published Online:May 12, 2026

Copyright © 2026, INFORMS

Cite as

Soheil Ghili, Russ Yoon (2026) An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets. Marketing Science 0(0).

https://doi.org/10.1287/mksc.2023.0487

Keywords