Corresponding Author

Kate Odziemkowska

http://orcid.org/0000-0001-8439-9095

University of Toronto, Strategy, 105 St. George Street, Toronto, Ontario, Canada, M5S 3E6United States;

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Yiying Zhu

http://orcid.org/0000-0002-1256-4239

Rice University Jesse H Jones Jones Graduate School of Business, Strategy and Environment , Room 258 McNair Hall, Houston, Texas, United States, 77005;

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Corresponding Author

Rajshree Agarwal

http://orcid.org/0000-0002-7272-314X

University of Maryland, Management and Organization, 4512 Van Munching Hall, College Park, Maryland, United States, 20742, 301-405-2250;

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Francesca Bacco

Vrije Universiteit Amsterdam, Management and Organization, Amsterdam, Noord-Holland, Netherlands;

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Arnaldo Camuffo

Bocconi University, Department of Management, Viale Roentgen, 1, MILAN, Italy, 20136, +390258362630, +390258362634;

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Andrea Coali

http://orcid.org/0000-0003-0866-2976

Bocconi University, Management and Technology, via Roentgen, 1, Milano, Lombardia, Italy, 20136;

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Alfonso Gambardella

http://orcid.org/0000-0002-8714-5813

Bocconi University, IEGI, Via Sarfatti 25, Milano, MI, Italy, 20136Italy;

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Haji Msangi

Sokoine University of Agriculture Department of Agricultural Economics and Agribusiness, Department of Agricultural Economics and Agribusiness, Morogoro, Morogoro, Tanzania, United Republic of;

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Steven Sonka

University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics, Urbana, Illinois, United States;

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Anna Temu

Sokoine University of Agriculture Department of Agricultural Economics and Agribusiness, Department of Agricultural Economics and Agribusiness, Morogoro, Morogoro, Tanzania, United Republic of;

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Betty Waized

Sokoine University of Agriculture Department of Agricultural Economics and Agribusiness, Department of Agricultural Economics and Agribusiness, Morogoro, Morogoro, Tanzania, United Republic of;

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Audra Wormald

http://orcid.org/0000-0002-1128-0971

The University of North Carolina at Chapel Hill, Strategy & Entrepreneurship, 4543 McColl Building, Chapel Hill, North Carolina, United States, 27599;

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Corresponding Author

Eileen Y. Suh

https://orcid.org/0000-0002-2168-1250

Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

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Evan P. Apfelbaum

Questrom School of Business, Boston University, Boston, Massachusetts 02215

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Michael I. Norton

Harvard Business School, Harvard University, Boston, Massachusetts 02163

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Corresponding Author

Laura Doering

https://orcid.org/0000-0002-2062-8562

University of Toronto, Toronto, Ontario M5S 3E6, Canada

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András Tilcsik

University of Toronto, Toronto, Ontario M5S 3E6, Canada

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Corresponding Author

Kate P. Zipay

https://orcid.org/0000-0002-5546-8888

Purdue University, West Lafayette, Indiana 47907

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Jessica Rodell

https://orcid.org/0000-0002-6977-9150

University of Georgia, Athens, Georgia 30602

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