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Response to Entry in Streaming Markets: A Game-Theoretic Model
- Deepika Jain
  Deepika Jain
  [email protected]
  Indian Institute of Management, Rohtak, Operations Management, Rohtak, India
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- Emre M Demirezen
  Emre M Demirezen
  [email protected]
  http://orcid.org/0000-0002-3709-8959
  University of Florida, Information Systems and Operations Management, Gainesville, Florida, United States
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- Subodha Kumar
  Corresponding Author
  Subodha Kumar
  [email protected]
  http://orcid.org/0000-0002-4401-7950
  Temple University, Supply Chain, Information Systems, Marketing, and Statistics, Philadelphia, Pennsylvania, 19122, United States
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- Sreelata Jonnalagedda
  Sreelata Jonnalagedda
  [email protected]
  Indian Institute of Management Bangalore, Marketing, Bangalore, 560076, India
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Published Online:June 19, 2026
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The rise of new entrants in content-streaming markets has intensified competition for established platforms like Netflix, prompting them to reassess their pricing and content strategies. In this research, we examine an incumbent streaming platform that ...
Agency Configurations in Generative AI Ideation: How Textual and Visual Idea Concretizations Shape Idea Creativity and Ideator Effort
- Philipp Gordetzki
  Corresponding Author
  Philipp Gordetzki
  [email protected]
  http://orcid.org/0009-0009-7460-8936
  University of St Gallen, Institute of Information Management, St Gallen, 9000, Switzerland
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- Ivo Blohm
  Ivo Blohm
  [email protected]
  http://orcid.org/0000-0003-2422-5952
  University of St Gallen, Institute of Information Management, St Gallen, St Gallen, Switzerland
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- Melanie Clegg
  Melanie Clegg
  [email protected]
  Wirtschaftsuniversitat Wien, Digital Marketing & Behavioral Insights, Wien, Wien, Austria
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- Felix Schakols
  Felix Schakols
  [email protected]
  University of Lucerne, Digital Marketing, Luzern, Luzern, Switzerland
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- Reto Hofstetter
  Reto Hofstetter
  [email protected]
  University of Lucerne, Digital Marketing, Luzern, Luzern, Switzerland
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Published Online:June 19, 2026
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Ideators increasingly turn to generative artificial intelligence (GenAI) to improve the creativity of their ideas and reduce the cognitive effort required to refine them. This collaboration is based on fine-grained configurations of human-AI agency that ...
Interlopers or Catalysts? Dissecting the Impact of Incorporating AI Players on Multiplayer Online Games
- Zhechao Yang
  Zhechao Yang
  [email protected]
  University of Florida, ISOM, Gainesville, Florida, United States
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- Qili Wang
  Qili Wang
  [email protected]
  http://orcid.org/0000-0002-9080-5034
  University of Florida Warrington College of Business, Department of Information Systems and Operations Management, Gainesville, Florida, 32611-7150, United States
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- Liangfei Qiu
  Corresponding Author
  Liangfei Qiu
  [email protected]
  http://orcid.org/0000-0002-8771-9389
  University of Florida, Department of Information Systems and Operations Management, Gainesville, Florida, 32611, United States
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Published Online:June 19, 2026
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The rapid evolution and extensive application of artificial intelligence (AI) have generated a distinct form of human-AI interaction in multiplayer online games. Using a policy in a popular online game that incorporates AI players as opponents to human ...
Strategic Throttling in Large Cloud Computing Platforms
- Yingda Zhai
  Corresponding Author
  Yingda Zhai
  [email protected]
  https://orcid.org/0000-0001-8886-7466
  Department of Information Systems and Analytics, National University of Singapore, Singapore 119391
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- Maxwell B. Stinchcombe
  Maxwell B. Stinchcombe
  [email protected]
  Department of Economics, University of Texas at Austin, Austin, Texas 78712
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- Andrew B. Whinston
  Andrew B. Whinston
  [email protected]
  https://orcid.org/0000-0002-8580-4088
  McComb School of Business, University of Texas at Austin, Austin, Texas 78705
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Published Online:June 17, 2026
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Cloud platforms are critical infrastructure for digital economy. This study explains how large cloud providers use prices and service quality to allocate nonstorable computing time among customers with different willingness to pay and delay sensitivity. ...
Making the Crowd Wiser: (Re)Combination Through Teaming in Crowdsourcing
- Junjie Zhou
  Junjie Zhou
  [email protected]
  https://orcid.org/0000-0001-7053-4794
  School of Computing, National University of Singapore, Singapore, 119391 Singapore
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- Jungpil Hahn
  Corresponding Author
  Jungpil Hahn
  [email protected]
  https://orcid.org/0000-0001-8388-4865
  School of Computing, National University of Singapore, Singapore, 119391 Singapore
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Published Online:June 15, 2026
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Abstract
Open innovation and crowdsourcing have become standard tools for governments, foundations, and firms seeking solutions to hard problems. The implicit assumption is that more participation and more collaboration produce better outcomes. This research ...

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