Special Section of Marketing Science on Diversity, Equity, and Inclusion

Open Access
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

Pages:1–14

Published Online:July 18, 2023

https://doi.org/10.1287/mksc.2023.1452

Open Access
Regional Poverty Alleviation Partnership and E-Commerce Trade

Pages:15–33

Published Online:May 23, 2024

https://doi.org/10.1287/mksc.2023.0214

Is Fair Advertising Good for Platforms?

Pages:34–44

Published Online:November 12, 2025

https://doi.org/10.1287/mksc.2023.0201

Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses

Pages:45–62

Published Online:March 20, 2025

https://doi.org/10.1287/mksc.2023.0243

Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings

Pages:63–79

Published Online:November 12, 2024

https://doi.org/10.1287/mksc.2023.0236

The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic

Pages:108–122

Published Online:February 20, 2024

https://doi.org/10.1287/mksc.2023.0112

Research Articles

Applying Large Language Models to Sponsored Search Advertising

Pages:123–141

Published Online:November 3, 2025

https://doi.org/10.1287/mksc.2023.0611

Open Access
Shrinkflation and Consumer Demand

Pages:142–158

Published Online:October 28, 2025

https://doi.org/10.1287/mksc.2024.0948

Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

Pages:159–174

Published Online:September 15, 2025

https://doi.org/10.1287/mksc.2024.0848

Vertical Competition on a Common Platform

Pages:175–188

Published Online:May 27, 2025

https://doi.org/10.1287/mksc.2022.0402

When Less Is More: Content Strategies for Subscription Video on Demand

Pages:189–202

Published Online:July 29, 2025

https://doi.org/10.1287/mksc.2023.0106

Estimating Position and Social Influence Effects in Online Search

Pages:203–223

Published Online:August 29, 2025

https://doi.org/10.1287/mksc.2023.0392

Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations

Pages:224–244

Published Online:July 28, 2025

https://doi.org/10.1287/mksc.2022.0304

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:January 12, 2026

https://doi.org/10.1287/mksc.2026.eb.v45n1

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