Focus on Authors
Luis Aguiar (“Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings”) is an associate professor of management and economics of digital transformation in the Department of Business Administration at the University of Zurich, Switzerland. He is also a DSI professor at the University of Zurich’s Digital Society Initiative and a fellow of the CESifo (Center for Economic Studies and Ifo Institute) Research Network. His research focuses on the effects of digitization, with a particular focus on digital media products and platforms. His research has been published in leading academic journals, including the Journal of Political Economy and Information Systems Research. He is currently serving as coeditor-in-chief for the journal Information Economics and Policy. He holds a PhD in economics from Universidad Carlos III de Madrid in Spain.
Manmohan Aseri (“Is Fair Advertising Good for Platforms?”) is an Assistant Professor in Decision, Operations & Information Technologies department at Robert H. Smith School of Business at the University of Maryland. Before that, he was an assistant professor at the University of Pittsburgh between 2020–2024 and a visiting assistant professor at Carnegie Mellon University between 2018–2020. Manmohan earned his PhD from UT Dallas in 2018 and a B.Tech in Electrical Engineering from IIT Kanpur in 2007. His research primarily focuses on the economics of AI.
Rachel R. Chen (“Vertical Competition on a Common Platform”) is a professor at the Graduate School of Management, University of California at Davis. She received her PhD in management from the Johnson Graduate School of Management, Cornell University, in 2003. Her research focuses on platform strategy, e-procurement, and distribution in supply chains and the pricing of service operations. She has been a member of INFORMS since 1999.
Andrew T. Ching, (“Estimating Position and Social Influence Effects in Online Search”) is a full professor in the Carey Business School at Johns Hopkins University, where he is jointly appointed at the economics department and the School of Public Health. He received his PhD in economics from University of Minnesota. His research focuses on developing empirical structural models and estimation methods to understand the forward-looking, strategic, learning, and bounded rational behavior of consumers and firms. He has received the Young Economist Award from the European Economic Association, Honorable Mention of the Dick Wittink Prize Award, and finalist of John Little Award.
Pedro Ferreira (“When Less Is More: Content Strategies for Subscription Video on Demand”) is a professor of information systems and engineering and public policy at Carnegie Mellon University (CMU). His research examines how individuals use technology to consume experience goods and influence others with implications for firm strategy and public policy. He is cofounder and codirector of CMU’s Initiative for Teaching and Education Analytics.
Justin Frake (“Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses”) is an assistant professor of strategy at the Ross School of Business, University of Michigan. He received his PhD from Robert H. Smith School of Business, University of Maryland. His research interests include human capital, symbolism, and misconduct.
Ali Goli (“Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising”) is an assistant professor of marketing at the Simon Business School, University of Rochester, with research focusing on digital marketing, advertising, and empirical industrial organization published in Marketing Science, Journal of Marketing Research, and Quantitative Marketing and Economics. Prior to joining Simon, he was an assistant professor at the University of Washington’s Foster School of Business and worked as a senior economist at Amazon.
Zheyin (Jane) Gu (“Vertical Competition on a Common Platform”) is an associate professor of marketing at the University of Connecticut School of Business. Professor Gu obtained PhD in marketing from NYU, Stern School of Business. Professor Gu’s areas of expertise include E-commerce, digital platforms, and competitive firm strategies. Professor Gu has published in leading business journals, including Journal of Marketing Research, Management Science, Marketing Science, Information Systems Research, Management Information Systems Quarterly, and Production and Operations Management.
Aljoscha Janssen (“Shrinkflation and Consumer Demand”) is an assistant professor of economics at Singapore Management University and a Lee Kong Chian Fellow. His research focuses on industrial organization, quantitative marketing, and health economics, and his work has appeared in outlets such as American Economic Review, Economic Journal, and Quantitative Marketing and Economics.
Yuan Jin (“Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations”) is an assistant professor of Information Systems and Quantitative Sciences at the Rawls College of Business, Texas Tech University. Her current research interests include crowdsourcing, innovation, user-generated content and knowledge, and economics of online platforms. Her research has appeared in leading journals such as Information Systems Research and Production and Operations Management. She holds a PhD in operations and information management from the University of Connecticut.
Johannes Kasinger (“Shrinkflation and Consumer Demand”) is an assistant professor of marketing at the Tilburg School of Economics and Management (TiSEM). He holds a PhD in economics from Goethe University Frankfurt. His research lies at the intersection of industrial organization, behavioral economics, public economics, and quantitative marketing. His work has been published in leading academic journals in business and economics.
Ingrid Koch (“Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context”) is an Assistant Professor of Marketing at the University of North Carolina (UNC) at Chapel Hill. She received her PhD in Marketing from the University of Wisconsin-Madison and completed three years of postdoctoral research at the National University of Singapore before joining UNC. Her research interests include sales, services marketing, experimental economics, and behavioral economics.
Jiewei Li (“Regional Poverty Alleviation Partnership and E-Commerce Trade”) is a graduate assistant at the Faculty of Business and Economics, University of Lausanne and an incoming PhD student in marketing and analytics at the University College London School of Management. His research interests include the economics of digitalization and the intersection of quantitative marketing and development economics.
Juan Li (“Vertical Competition on a Common Platform”) is a professor at the Department of Industrial Engineering and Operations Management, Nanjing University. Her research interests include operations-marketing management, behavioral operations management, and supply chain management.
Peng Li (“Regional Poverty Alleviation Partnership and E-Commerce Trade”) is a data scientist and big data engineer at Alibaba Group. He received his MA in sociology from the Chinese Academy of Social Sciences. He is currently engaged in quantitative research and multiagent simulation of the platform economy.
Noah Lim (“Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context”) is the Director of the National University of Singapore Global Asia Institute and Provost’s Chair Professor at NUS Business School. His research interests are in salesforce management, health marketing, behavioral economics and field experiments.
Erfan Loghmani (“Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising”) is a quantitative marketing PhD candidate at the University of Washington’s Foster School of Business. His research focuses on developing and applying methods to better understand and improve the effects of marketing activities, with applications in online platforms and the healthcare domain. He works on designing adaptive experimentation frameworks, applying causal inference methods in public health contexts, and studying causal alignment in LLM models.
Michael Luca (“The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic”) is the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School and a Faculty Research Fellow at the National Bureau of Economic Research (NBER).
Samir Mamadehussene (“When Less Is More: Content Strategies for Subscription Video on Demand”) is an assistant professor of marketing at the Naveen Jindal School of Management, University of Texas at Dallas. His research focuses on pricing and promotional strategies, consumer search, and competition in technology and media markets. He applies game theory and empirical analysis to examine firm behavior and policy implications. His work has been published in Marketing Science, Management Science, Journal of Marketing Research, and Strategic Management Journal.
Miguel Godinho de Matos (“When Less Is More: Content Strategies for Subscription Video on Demand”) is a professor of information systems and data science at Católica Lisbon School of Business and Economics. His research focuses on how digital transformation and privacy regulations affect consumer behavior and firm strategy, particularly in creative industries. Miguel serves as a senior editor at MIS Quarterly.
Sarah Moshary (“Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?”) is an assistant professor of marketing at the Haas School of Business at the University of California at Berkeley. Her research lies at the intersection of marketing, industrial organization, and political economy. She received her PhD in Economics from the Massachusetts Institute of Technology and previously worked at the University of Pennsylvania and the University of Chicago Booth School of Business.
Tridas Mukhopadhyay (“Is Fair Advertising Good for Platforms?”) is Deloitte Consulting Professor of e-Business at Tepper School of Business, Carnegie Mellon University. He received his PhD in Computer and Information systems from the University of Michigan in 1987 and a B.Tech. in Electrical Engineering from IIT Kharagpur in 1978. His research interests include strategic use of IT, business-to-business commerce, business value of information technology, economics of cyber security, and software development productivity.
Ata Jameei Osgouei (“Estimating Position and Social Influence Effects in Online Search”) is an assistant professor of marketing at Fairfield University’s Dolan School of Business. He is an empirical modeler with research interests in observational learning, online markets, and social influence. His work examines how product popularity and observational learning shape individual decisions and behaviors, particularly in interaction with personal experiences. Dr. Jameei earned his PhD in management science with a concentration in marketing from the University of Texas at Dallas. He also holds an MBA and a bachelor’s degree in electrical engineering from Sharif University of Technology.
Elizaveta Pronkina (“The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic”) currently an Economist at Amazon, received her PhD in Economics from the Universidad Carlos III de Madrid in 2021. Before joining Amazon, she was a postdoctoral researcher at Université Paris-Dauphine - PSL.
Xiaojuan Puyang (“Vertical Competition on a Common Platform”) is an assistant professor at the Department of Big Data Management and Application at Sichuan Normal University. Her research interests include pricing, supply chain management, operations-marketing interface, and platform operations.
Brian Ratchford (“Estimating Position and Social Influence Effects in Online Search”) is Charles and Nancy Davidson Professor Emeritus of Marketing, University of Texas at Dallas. He has MBA and PhD degrees from the University of Rochester. He is a fellow of the INFORMS Society for Marketing Science and was editor of Marketing Science from 1998 to 2002.
Martin Reisenbichler (“Applying Large Language Models to Sponsored Search Advertising”) is an assistant professor at WU Vienna, where he earned his PhD in quantitative marketing. He combines quantitative research expertise with leadership experience in marketing and R&D at international AI-driven companies. His research advances generative and analytical AI in NLP and computer vision for applications in digital marketing. His work appeared in Marketing Science and the Journal of Marketing, and he received numerous academic and practitioner-oriented prices.
Thomas Reutterer (“Applying Large Language Models to Sponsored Search Advertising”) is a Professor of Marketing at the Vienna University of Economics and Business (WU Vienna). His research focuses on analyzing, modeling, and forecasting customer behavior in data-rich environments. He applies statistical, machine learning, and AI-based methods to support business decision-making. His recent work explores generative AI in content marketing, customer-firm relationship dynamics, customer valuation models, and target marketing.
Michelangelo Rossi (“The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic”) is an Assistant Professor at Télécom Paris, CREST, Institut Polytechnique de Paris, and a member of the CESifo Research Network. His research focuses on digitization, the economics of online platforms, and industrial organization. He also co-organizes the Paris Seminar Series on Digital Economics and the Joint Seminar on Digital Economics.
Diego F. Salazar (“Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context”) is a Research Fellow at the National University of Singapore Global Asia Institute. He received his PhD in Economics at the University of Western Ontario. His research interests include human capital, personnel economics, and sales force management.
David A. Schweidel (“Applying Large Language Models to Sponsored Search Advertising”) is the Goizueta Chair in Business Technology and professor of marketing at Emory University’s Goizueta Business School. He received his BA in mathematics, MA in statistics, and PhD in marketing from the University of Pennsylvania. His current research focuses on consumers’ use of new technologies and how these technologies can be leveraged by marketers.
Ramesh Shankar (“Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations”) is an associate professor of Information Systems at the School of Business, University of Connecticut. His research focuses on the strategic analysis of durable goods innovation and online user behavior. His research has appeared in leading journals including Information Systems Research, Marketing Science, MIS Quarterly, and Production and Operations Management. Dr. Shankar has a PhD in information systems from the Leonard N. Stern School of Business, New York University.
Siddharth Sharma (“Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses”) is an assistant professor of strategy at the Indian School of Business. He received his PhD from Robert H. Smith School of Business, University of Maryland. His research interests include agglomeration economies and location strategy.
K. Sudhir (“Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations”) is the James L. Frank ’32 Professor of Marketing at Yale School of Management with research focus on customer relationship management, digital marketing and artificial intelligence, marketing-organization design, and emerging-markets. His work has earned multiple awards/recognitions from various premier journals. He has partnered with leading firms to apply advanced quantitative methods to strategic marketing. In 2023, he was elected Fellow of the INFORMS Society for Marketing Science.
Shervin Shahrokhi Tehrani (“Estimating Position and Social Influence Effects in Online Search”) is an assistant professor of marketing at the Naveen Jindal School of Management, University of Texas at Dallas. He holds PhD degrees in marketing and mathematics from the University of Toronto. His research combines structural modeling, game theory, and applied econometrics to study consumer behavior, social influence, and strategic firm decisions in digital and healthcare markets. His work has been published in Marketing Science and Management Science.
Anna Tuchman (“Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?”) is an associate professor of marketing at the Kellogg School of Management at Northwestern University. Her research addresses economic questions related to advertising, pricing, and public policy. She received her PhD in Marketing from the Stanford Graduate School of Business.
Natasha Vajravelu (“Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?”) is an associate at Cornerstone Research. She received her PhD in Marketing from the Kellogg School of Management at Northwestern University.
Jared Watson (“Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses”) is an assistant professor of marketing at the Leonard N. Stern School of Business, New York University. He received his PhD from Robert H. Smith School of Business, University of Maryland. His research interests include social media, social influence, and online consumer behavior.
Di Yuan (“Is Fair Advertising Good for Platforms?”) is an Assistant Professor in the Department of Business Analytics and Information Systems at Harbert College of Business, Auburn University. Di received her PhD in Information Systems and Technology Management from the University of Pittsburgh. Before receiving her PhD, Di completed her MS from University of Melbourne and BS Shanghai University of Finance and Economics. Di’s research interests lie at the intersection of AI, algorithm, and economics.
Zemin (Zachary) Zhong (“Regional Poverty Alleviation Partnership and E-Commerce Trade”) is an assistant professor at the Rotman School of Management, University of Toronto. He received his PhD in business administration from the University of California, Berkeley. His research interests include the economics of platforms and the intersection of marketing with political and development economics.
Wenyu Zhou (“Regional Poverty Alleviation Partnership and E-Commerce Trade”) is an assistant professor at the International Business School, Zhejiang University. He received his PhD in economics from the University of California, Los Angeles. His research interests include digital economics, financial econometrics, and the Chinese economy.
